基于產(chǎn)業(yè)組織理論的中國傳媒產(chǎn)業(yè)研究.pdf

1、Y10：084／學(xué)校編號：!Q2學(xué)號：g五Q業(yè)圖書分類號：——密級：——福建師范大學(xué)高等學(xué)校教師在職攻讀碩士學(xué)位論文基于產(chǎn)業(yè)組織理論的中國傳媒產(chǎn)業(yè)研究ResearchonChineseMediaIndustryBasedonSCP吳劍鋒學(xué)科專業(yè)：墮漁經(jīng)濟(jì)堂研究方向：社金圭豎經(jīng)渣理途班窒指導(dǎo)教師：張垡苤熬援申請學(xué)位級別：直簦堂撞熬婭查瑟墮遽亟堂焦論文評閱人：——論文答辯日期：2QQ生!Q旦答辯委員會主席：學(xué)位授予單位：學(xué)位授予日期：200

2、6年9月望建垣菹盔堂2Q鰻生旦AbstractWiththedevelopmentofChinesemediaindustryasitsmainobjectofinquiryandwiththestudyofthepracticalandtheoreticalsigniflcancesofChinesemediaindustrysetasitspointofdeparture，andundertheguidanceoftheprinci

3、plesofIndustrialOrganizationEconomicsathomeandabroad，thisPaperanalyzesandevaluatesthecurrentsituationoftheresearchovertllerelevantindustrialorganizationsofmediaindustriesathomeandabroadandalsothenewtrendsinthedevelopment

4、ofthemediaindustryholdigthatthedevelopmentofChinesemediaindustrycallbecategorizedintofourphasesiethoseofmultimanagement，engrouping，capitaloperationandcross—mediadevelopment，amongwhichareshownthecharactreristicsofahighgro

5、wthrate，ahighrewardingrate，deepeningdegreesofenterprizationandmarketization，andthedevelopmentoftheinformationindustrypromotingthedevelopmentofourcountry’snetworkmediaThisPaDerprimarilychoosesfourindicatorsofmeasuringtlec

6、onditionofmarketstrucrture，ieindustrymarketconcentrationregionallyconcentrationalarea，degreeofdifferenceandapplyingentryofbarriersintoanalyzingourcountry’SmediaindustrythroughSCPThuSthisP印ercomestothefollowingconclusions

7、：1)inthemarketstructure，mediamarketconcentrationisnothighenoughwithatoohiighdegreeofregionalconcentration，differentiationofmediaindustryandagradualmarketizationofoccupationalentryofbarriers；21inthemarketbehaviorspricesof

8、mediaproductshavedropped，resultingfromstrivingforamarketoccupationrate；therehasbeenanextensionofmediabrandswithanaimtoconstructaprofit—makingmodeasawhole；andtherehasbeenatendencyofinstitutionalannexationforenhancementofc

9、ompetitivenessintheintemationalmarket：31inthephaseofmarketachivementandeffecttheefficencyofthemarketstructureandscopehasbeenenhanced，resultinginanuprisingefficencyofallocatingresourcesandanintensifyingdegreeofcontributio

10、noftechnologicalinnovationsFinallythisPaoeralSOputsforwardsomecountermeasuresandsuggestionsconcerningtheexistingfactorsofinfluence，problemsandissuesthathavebeenplaguingthedevelopmentofChinesemediaindustryandalsothedevelo