轉型背景下中國大學出版社學術出版的困境和出路研究.pdf

1、湖南大學碩士學位論文轉型背景下中國大學出版社學術出版的困境和出路研究姓名：譚巖立申請學位級別：碩士專業(yè)：新聞傳播學指導教師：雷鳴20100406轉型背景下中國大學版社學術版的岡境和；I路研究AbstractScholarlypublishingisanimportantcarrierforpreservationanddisseminationofhumanculturalresearchresults，playsavitalroleo

2、nculturaldevelopmentInchina，UniversityPressfromitsinceptionbearstheresponsibilityofacademicpublicationScholarlypublishingisthepurposeofUniversityPress，anditisanobligatorytaskofUniversityPressInrecentyears，ourcountryattac

3、hesgreatimportancetoculturaldevelopment，asenhancedculturalsoftpowerinthecalltheScholarlyPublishingbegantobeconcernedaboutHoweverthescholarlypublishingofUniversityPress，intermsofquantityandqualitytothelevelitshouldbeachie

4、vedwithallhaveaconsiderablegapTherefore，researchonscholarlypublishingandfounditsfuturedevelopmentofanewdirectionisimportantandnecessaryTheinstitutionaltransformationandformatsintransitionofthePublishingraisenewchallenges

5、andoffernewopportunitiesforUniversityPressScholarlypublishingPressinchinawillbecomeenterprises，getridoftheoldsystemofconstraints，providethepossibilityfortheacademicpublicationtoexplorenewformsofdevelopment；Meanwhile，”per

6、sonalizedserviceand”masscustomization”aretwoaspectsofthedigitaltransformationtothepublishingindustry，asthefeatureis”thereaderislimited，scattereddemand”，thescholarlypublishingofUniversityPressisSuitablefordigitalItispossi

7、bleforscholarlypublishingofUniversityPresstoexploretheprofitmodelOnthebasisoftherealityimpactofthe“transformational”，thispaperproposedspecificstrategiesforsustainabledevelopmentoftheUniversityPressScholarlyPublishingItpl

8、aysanactiveroleforUniversityPresstostickitsCulturalmissionandplaysacatalyticroletomakeanimportantcontributionintheCultureUniversityPressScholarlyPublishing’Sspecificstrategiesforsustainabledevelopmentincludespolicyenviro

9、nment，improvinginternaloperatingenvironment，optimizedacademicpublishingsustainabledevelopmentmodelTheendpointistoprovideadualpathofnewdevelopmentfortheUniversityPresstoachievetheeconomicandsocialbenefitsKeyWords：Universi