【優(yōu)秀畢業(yè)論文】電子元器件市場中小型貿(mào)易企業(yè)營銷策略研究

1、碩士專業(yè)學位論文論文題目 電子元器件市場中小型貿(mào)易企業(yè)營銷策略研究學號研究生姓名指導教師姓名專業(yè)名稱研究方向論文提交日期電子元器件市場中小型貿(mào)易企業(yè)營銷策略研究 英文摘要Small and Medium-sized trading enterprises marketing strategy research about electronic component marketAbstractImpacted by global flou

2、ndering economy, the electronic industry boosts lack of driving force for whole 2012. Moving into year 2013, the global economy situation is still unstable and filling with change: America finance status is facing huge c

3、hallenge, European debt crisis becomes worse and worse, Chinese economy increasing step becomes slower etc. The winter of global Economy brings the quite uncertain for the development of industry. However; the new 2013 g

4、ives us the more expectation. Although, we don’t think the global environment is good; but the emerging markets give us more hopeful, especially for Chinese mainland. The Chinese market is regarded of engine for boosting

5、 global economy; as the drive of two indicators. One is government supporting policy; and one is expanding Chinese mainland consuming. Many potential specific markets give industry new opportunities.All of above gives th

6、e trade enterprises more opportunity and challenges; which are actively in the electronic component market. As the small and medium-sized trading in the electronic component market; they are under threatening of both glo

7、bal large trading enterprises and local large trading enterprises. How to survive and move forward? It’s the huge challenge for all of such companies.In this paper; the writer did the analyses according to the macro back

8、ground and the development trend; as well the plenty experience of the writer in this industry. First of all; the writer did the analysis from macro-environment and micro-environment for electronic component market. Then

9、; did the evaluation for trading company internal and external using SWOT matrix; and found such company’s strength 、Weakness 、 opportunity finally; we came up with the market business tactics; like product tactics、 serv

10、ice tactics 、 channel tactics、 promotion tactics. The following, the writer used APC as an example; analyzed APC company’s current business tactics and related problem;as well as the reasons. The writer pointed out his s