[雙語翻譯]外賣外文翻譯—消費者對在線外賣（ofd）服務(wù)的體驗、態(tài)度和行為意向（節(jié)選）

1、字數(shù)：英文 字數(shù)：英文 3467 3467 單詞， 單詞，19802 19802 字符；中文 字符；中文 6166 6166 漢字 漢字出處： 出處：VCS VCS Yeo, Yeo, SK SK Goh, Goh, S Rezaei. Rezaei. Consumer Consumer experiences, experiences, attitude attitude and and behavioral behavioral i

2、ntention intention toward toward online online food food delivery delivery (OFD) (OFD) services[J] services[J] Journal Journal of of Retailing Retailing and and Consumer Consumer Services.2017,35:150-162 Services.2017,35

3、:150-162外文文獻： 外文文獻： Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) servicesAbstract Prior research has mostly examined consumer attitudes toward online services/retailing in ge

4、neral and a few researchers have addressed consumer experiences with online food delivery (OFD) services. The purpose of this study is to examine the structural relationship between convenience motivation, post-usage use

5、fulness, hedonic motivation, price saving orientation, time saving orientation, prior online purchase experience, consumer attitude and behavioral intention towards OFD services. The study proposes an integrative theoret

6、ical research model based on the Contingency Framework and Extended Model of IT Continuance. 224 valid questionnaires were collected to empirically test the research model using the partial least square (PLS) path modeli

7、ng approach. The results imply that the proposed hypotheses were supported, except for the relationship between prior online purchase experience and post-usage usefulness. Practical implications and limitations are discu

8、ssed.Keywords: Convenience motivation; Post-usage usefulness; Hedonic motivation; Price saving orientation; Time saving orientation; Prior online purchase experience; Behavioral intention towards online food deliver

9、y (OFD) servicesKentucky Fried Chicken and so on. The second category is comprised of multiple restaurant intermediaries that provide delivery services for a large range of restaurants. Examples include Food Panda,

10、Room Service, GrubHub, Eat24hours.com, Just-eat.com, Delivery.com and more.Reasons motivating consumers to buy from an online medium are important for food retailers. In terms of technology adoption, there have been nu

11、merous studies that have found a positive relationship between attitude and behavioral intention (Chang et al., 2012; Ingham et al., 2015; Wagner et al., 2016). Consumers prefer to use online services because convenience

12、, usage usefulness and other motives (Kimes, 2011; Littler and Melanthiou, 2006; Saarijärvi et al., 2014) or prior online experiences (Rezaei et al., 2016d). Food is in the category of low involvement products, thus

13、, consumers tend not to remember the prices, indicating that consumers make food-price choices rationally at the given time without much consideration of past transactions (Monroe and Lee, 1999). The time-saving factor i

14、ncreases the value of services provided because it reduces the amount of time and energy consumers expend (convenience) to purchase a product (Jeng, 2016), and has been proven significant. However, recent literatures (Al

15、avi et al., 2016; Tsang and Tse, 2005) revealed shopping motivations can also come from values and pleasure that consumer seeks from shopping (Babin et al., 1994). Furthermore, online food consumption is driven by both u

16、tilitarian and hedonic motivations (Nejati and Moghaddam, 2013).Even though OFD is not as popular as other means of ordering food, the number of users are steadily rising. Although the most common ordering method is the

17、telephone, orders through restaurant websites and multi-food websites have reached a substantial amount at 22.9%. Therefore, this research attempts to bridge both the online medium and food delivery services for retailer

18、s and marketers to develop more effective strategies to target this market. There has been little research conducted on behavioral intentions towards OFD services. The purpose of this study is to examine the structural r