動感短信增值業(yè)務的創(chuàng)新性營銷策略分析.pdf

1、廣東工業(yè)大學碩士學位論文動感短信增值業(yè)務的創(chuàng)新性營銷策略分析姓名：丁家軍申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：謝湘生20090527廣東T業(yè)大學碩士學位論文AbstractBeijingChannelSoftCompany，islocatedinBeijingZhongguancunScienceParkofforeignhightechenterprisesForthestudyofthedynamicSMSthatis，thec

2、ompanylaunchedamobilevalueaddedservicesInrecentyears，themobilephonemarketboomingvalue—addedservicesformobilecompaniesalotofbusinessincome，alargenumberofserviceprovidersalsoachievedagreatSuccessAfterseveralyearsoftellingd

3、evelopmentinthemarketvalueaddedservicesUsereducationhasbeenbasicallycompleted，themajorityoftheearlyopermionalperiodhascrossedthedivideindustriesintothegrowingmarketofindividualmarkethasenteredamaturebusinessMobilevalue—a

4、ddedservicesbusinessalsostartedfromthesimpletypesofentertainment，informationservicesindustrygraduallytomoreadvancedapplicationsandentertainmentdevelopmentButatthisstage，duetochangesinmarketingenvironment，marketcompetitio

5、natthesametime，theMinistryofInformationIndustryandoperatorstoworktogetherontheSPtectifyenterprises，includingBeijingChannelSoftCompanyThenewbusinessdynamicmessagetobesuccessful，mustbevalue—addedservicesandinnovativemarket

6、ingInthispaperfirstofallfromthemobilevalue—addedservicestostartthediscussionandanalysisofmobilevalue—addedservicesbusinesscharacteristics，businessenvironmentanalysis，pointedoutthatthedynamicmarketingmessageintheproblemsf

7、aced，accordingtomarketingtheoryandinnovationintheoryputforwardfromtheconceptofmarketing，strategymarketing，management，marketingandsalesapproachtomarketingstrategyInthispapertheproposedvalueaddedmarketingstrategyforbusines

8、sinnovationisakindofintegratedmarketing，itisnotonlyconfinedtoanareaofmarketing，notformarketingandmarketing，buttakeintoaccountallrelevantelementsofmarketing，regardlessoftheneedsofvariousdepartmentsistomanagesectortheprodu