mba論文客戶兩個電視娛樂節(jié)目標志特征探析pdf

1、河北大學碩士學位論文客戶兩個電視娛樂節(jié)目標志特征探析姓名：張冬冬申請學位級別：碩士專業(yè)：設(shè)計藝術(shù)學指導教師：李彥彬2011-05AbstractIIAbstractChina's TV entertainment programs began in the early nineties, after nearly twodecades of development already has a large scale, watch

2、 TV entertainment shows havebecome a staple of one of the main leisure. This phenomenon is the formation of a deepsocial roots, including the need for the development of popular culture, new mediatechnology, widely used

3、and driven by commercial interests.TV entertainment programming visual design logo design is an important part of the overallquality of the program is important. Entertainment TV logo design logo design is a specialfield

4、, it has both the general rules of logo design, but also within the context of televisionentertainment that special laws. This paper analyzes mass communication and the theory ofsemiotics of television entertainment prog

5、rams on the logo design guide, to explore the logodesign of television entertainment programs and methods of the general design rules. Thisstudy will undoubtedly provide some reference for the design of practical suggest

6、ions.Full-text content is divided into five parts: Part I, first of all explain the origin of the subject,innovation and research methods, then the interpretation of the relevant concepts; thesecond part, the main analys

7、is of the history of television entertainment programs and thestatus quo, and pointed out the importance of logo design program; third part of the theoryof the mass media of television entertainment programs on the impac

8、t of logo design,including the Marshall McLuhan's “global village“ and Paul to Vincent's “human tendency“theory, In the discourse analysis of relevant cases to prove through the point of view; fourthpart, which f

9、ocused on television entertainment programs in China's symbolic logo designperformance are discussed in the television entertainment programs in China were symbolicsigns classification to express their views in a mor

10、e intuitive ; fifth part concludes the paperand pointed out that China's TV entertainment logo design deficiencies and future trends.Key Key Key Key words: words: words: words: Television entertainment Logo design Fe