新媒體時(shí)代互動(dòng)公益廣告創(chuàng)作探究

1、 北 京 印 刷 學(xué) 院 碩 士 學(xué) 位 論 文藝 術(shù) 設(shè) 計(jì) 專(zhuān) 業(yè)二 ○ 一 四 屆高 薇中圖分類(lèi)號(hào)： 密級(jí)： 碩士學(xué)位論文 新媒體時(shí)代互動(dòng)公益廣告創(chuàng)作探究 新媒體時(shí)代互動(dòng)公益廣告創(chuàng)作探究 Research on new media era interactive public service advertisement creation 專(zhuān) 業(yè)： 藝術(shù)設(shè)計(jì) 研 究 生： 高薇 指導(dǎo)教師： 吳徐君副教授 二〇一五年三月 II

2、 ABSTRACT With the development of the new media era，tremendous changes have taken place in the society in our country，it not only change the mode of communication between people， but also change the people lifestyle and

3、 the thinking manner to realize the world. In this context, as a passing social positive energy, the creation of public service ads should what to do. This issue will though the creative process of interactive public ser

4、vice advertisement “if...“ to explore how to apply the interactive features into the creation of public service advertisement, seek to improve its expressiveness and artistic appeal.Ultimately achieve better effect and p