我國微博公益?zhèn)鞑グl(fā)展研究

1、 專業(yè)學(xué)位碩士研究生學(xué)位論文 新 疆 大 學(xué) 論文題目 論文題目(中文 中文)：我國微博公益?zhèn)鞑グl(fā)展研究 ：我國微博公益?zhèn)鞑グl(fā)展研究 論文題目 論文題目(外文 外文)：Research On the development Of Public Research On the development Of Public Welfare Welfare Communication In China Communication In Chin

2、a’s s Micro Micro-blogging blogging 研究生姓名： 研究生姓名： 賈 婷 學(xué) 位 類 別： 別： 專業(yè)學(xué)位 專業(yè)學(xué)位 專 業(yè) 名 稱： 稱： 新聞與傳播 新聞與傳播 導(dǎo)師姓名職稱： 導(dǎo)師姓名職稱： 孫新剛 孫新剛 高級編輯 高級編輯 金玉萍 金玉萍 教授 教授 論文答辯日期 2016 年 5 月 23 日 學(xué)位授予日期 年 月 日 Abstra

3、ct Along with the rapid development of Internet,the spread of the public through micro-blogging form has been development for six years in our country.On the one hand, to promote the idea “national public welfare“ by the

4、 public to know, understand and accept, push the “public interest“ the dissemination and development of the concept of new public service. On the other hand ,to reshape the image of China's public welfare charity, en

5、hance the public credibility of the organization. In this paper, the spread of micro-blogging public welfare development in our country can be divided into two phases, the first stage is a delegate with “free lunch“ proj

6、ect “national public welfare“, this stage of the micro-blogging community spread more rooted in public heart is “national public“ concept.The second stage is “ice bucket challenges“ activities on behalf of the era of “pu

7、blic interest“, advocated through more easily spread, light the way for public welfare. In this article, through the analysis of the two typical cases, summed up the micro-blogging public spread in different stages of de

8、velopment in the transmission mode .Micro-blogging in China public communication in the process of development, some problems also increasingly highlight, hindered its rapid development and benign communication. In this

9、study to influence the spread of micro-blogging public welfare development dynamic mechanism is analyzed,on the basis of the various stages of the development of micro-blogging communication process,summarized the micro-

10、blogging public interest in developing the characteristics of the present, found that China's micro-blogging distortion existing in the development of public welfare communication content, spread from subject to the

11、construction of credibility, timely follow-up information public welfare activities, mufti-party supervision and promote the healthy development of public communication and other aspects provide feasible measures for the