基于消費(fèi)者需求,認(rèn)知的“敏感度”對品牌賣場陳列設(shè)計(jì)方法研究

1、密級★保密期限： （涉密論文須標(biāo)注）Z S T UZhejiang Zhejiang Sci-Tech Sci-Tech University University碩 士 學(xué) 位 論 文Master’s Thesis中文論文題目 中文論文題目: 基于消費(fèi)者需求，認(rèn)知的 基于消費(fèi)者需求，認(rèn)知的“敏感度 敏感度”對品牌賣場 對品牌賣場陳列設(shè)計(jì)方法研究 陳列設(shè)計(jì)方法研究英文論文題目： 英文論文題目： Research on the displ

2、ay design methodFor brand stores based on consumer demand學(xué)科專業(yè)： 學(xué)科專業(yè)： 設(shè)計(jì)藝術(shù)學(xué) 設(shè)計(jì)藝術(shù)學(xué)論文編號： 論文編號： 201020402003完成日期： 完成日期： 2015-1-14浙江理工大學(xué)碩士學(xué)位論文AbstractAs the market competition environment of apparel store becomes increasingly

3、fierce, store display is attracting more attention from business management level. Agood store display can show the commodities customers want or need the first time,effectively promoting customers to implement the impul

4、se purchase. In this situation,the store display management based on consumer sensitivity is concerned more andmore by foreign and domestic specialists and scholars in the sector. The store displaybased on the sales mode

5、l of consumers’ shopping psychology has achieved goodmarketing effects and is expanding to various fields rapidly. The theory classifiescommodities effectively and links to brands themselves according to the sensitivitya

6、ppeals of different types of consumers to attract consumers in the most precisemanner and try the best to show brand advantages, in order to realize the purpose offast display and associated sales of commodities. In the

7、research background, thepaper analyzes clothing store display starting from consumers’ demands on clothing.With the research cases of young people especially 90’S, the paper analyzes brandstore display requirements in de

8、tails from the perspective of consumer sensitivity. Theanalysis in the paper shows that the display starting from consumer sensitivity can notonly achieve a better eye-catching result but also explain the idea of brand a

9、ndfeatured categories fast in the most complete form, displaying the commoditiescustomers need most the first time. However, the display alone is not enough, it’snecessary to combine various marketing elements and commod

10、ities to improvecommodities’ appeal for customers and then form an apparel store display strategycombining various marketing strategies organically on the basis of consumers’experience sensitivity to the brand. The resea

11、rch in the paper analyzes the monotonyand deficiencies of apparel stores in commodity combination and display, andproposes the display design strategy which starts from consumers’ sensitivity forbrand, combines various m