中國體育產(chǎn)業(yè)投資價(jià)值分析——以貴人鳥公司為例

1、 分類號(hào)：F830 密級(jí)： UDC：336 學(xué)校代碼：11065 碩士專業(yè)學(xué)位論文 中國體育產(chǎn)業(yè)投資價(jià)值分析 中國體育產(chǎn)業(yè)投資價(jià)值分析 —— ——以貴人鳥公司為例 以貴人鳥公司為例 張珍珍 張珍珍 指 導(dǎo) 教 師王亞玲副教授 學(xué) 位 類 別金融碩士 專 業(yè) 領(lǐng) 域公司估值 答 辯 日 期2

2、017 年 6 月 7 日 年 月 日 Abstract October 2014, the State Council issued a number of opinions on strengthening the development of sports industry to promote sports consumption, further clarified the status of sports indus

3、try, sports industry is seen as an important direction for China's economic transformation and upgrading. And with the capital market improvement and development, the sports industry to the main business of the compa

4、ny listed transactions, attracted the attention of many investors. Guirenniao is China's famous sports shoes and apparel manufacturing enterprises, in 2014 landing Shanghai Stock Exchange, is the sports industry on b

5、ehalf of enterprises. This paper analyzes the investment value of the bird company by means of scientific method, and analyzes the investment value of the whole Chinese sports industry. The first chapter introduces the r

6、esearch background and significance. The second chapter introduces the domestic and foreign related literatures of sports industry and enterprise investment value evaluation. The third chapter analyzes the concept of spo

7、rts industry, the classification of sports industry, and the development of sports industry in developed countries of China and the world. The fourth chapter analyzes the financial situation and operating status of the G

8、uirenniao company from the micro perspective. In the fifth chapter, we use the dividend discount model to estimate the value of the company stock and compare it with the market value. With the economic development, peopl

9、e's living standards continue to improve, increasing consumer demand for sports, green features make the sports industry has great potential for development and investment value. Keywords：Sports industry; Noble bird;