易居恒大全國項目銷售執(zhí)行管理手冊(91)頁

1、1恒大全國項目銷售執(zhí)行管理手冊目錄綜述..............................................................................................................1111第一篇第一篇品牌價值品牌價值.........................................................................

2、.....................1212壹、壹、公司品牌公司品牌....................................................................12一、恒大集團品牌..............................................................12恒大地產(chǎn)集團簡介.................................

3、.............................12恒大地產(chǎn)集團發(fā)展歷程..........................................................13恒大地產(chǎn)集團榮譽..............................................................14恒大地產(chǎn)集團品牌傳播.....................................

4、.....................14二、易居中國品牌..............................................................15易居中國簡介..................................................................15定義易居中國.............................................

5、...................15背景易居中國................................................................15版圖易居中國................................................................17貳、貳、企業(yè)理念企業(yè)理念...........................................

6、.........................17一、恒大集團企業(yè)理念..........................................................17二、易居中國企業(yè)理念..........................................................17參、參、愿景目標愿景目標.........................................

7、...........................18一、恒大集團愿景目標..........................................................18二、易居中國愿景目標..........................................................18第二篇第二篇團隊要求團隊要求.....................................

8、.........................................................1919壹、壹、組織架構(gòu)組織架構(gòu)....................................................................19一、恒大易居大客戶部的銷售管理職能...........................................201.工作目標：........

9、........................................................202.工作內(nèi)容：................................................................203.職能定位：................................................................20二、城際公司項目營銷負責人的崗位

10、職責..........................................20三、恒大全國項目案場組織結(jié)構(gòu)..................................................21貳、貳、選聘標準選聘標準....................................................................233恒大全國項目銷售執(zhí)行管理手冊?電話接聽電話接聽..

11、................................................................33?客戶接待客戶接待..................................................................33?項目介紹、模型講解和樣板房、工地帶看項目介紹、模型講解和樣板房、工地帶看......................................34

12、?服務(wù)提供服務(wù)提供..................................................................34?客戶跟蹤客戶跟蹤..................................................................35三、營業(yè)后.............................................................

13、.......35四、禁止事項..................................................................36第三篇第三篇案場環(huán)境案場環(huán)境..............................................................................................3838壹硬件要求硬件要求................

14、......................................................38貳、軟件要求貳、軟件要求......................................................................38叁、環(huán)境要求叁、環(huán)境要求....................................................................

15、..39第四篇第四篇管理制度管理制度..............................................................................................4040壹、培訓制度壹、培訓制度......................................................................40一、培訓目的..............

16、....................................................40二、培訓對象..................................................................40三、培訓要求..................................................................40四、培訓時間............

17、......................................................40五、培訓考核..................................................................40六、培訓檢查..................................................................41七、檢查時間..........

18、........................................................41八、檢查方式..................................................................41九、項目新進人員培訓和考核....................................................411.培訓時間...............

19、...................................................412.培訓目標：................................................................413.培訓內(nèi)容：................................................................414.項目新進人員培訓內(nèi)容細分：......

20、..........................................425.培訓方式：................................................................426.考核方式：................................................................427.上崗方式：.......................