農(nóng)業(yè)電子商務(wù)項(xiàng)目-公司創(chuàng)業(yè)計(jì)劃書(shū)2017

1、姑蘇農(nóng)業(yè)電子商務(wù)公司創(chuàng)業(yè)計(jì)劃書(shū)目錄第一部分創(chuàng)業(yè)計(jì)劃概要..................................................................................................................4一、項(xiàng)目?jī)?nèi)容........................................................................

2、....................................................4二、項(xiàng)目發(fā)展前景....................................................................................................................4三、核心運(yùn)營(yíng)模式..................................

3、..................................................................................5四、可行性分析........................................................................................................................5五、項(xiàng)目?jī)?yōu)勢(shì)...

4、.........................................................................................................................6六、項(xiàng)目收益............................................................................................

5、................................6七項(xiàng)目總結(jié)............................................................................................................................7第二部分創(chuàng)業(yè)計(jì)劃詳述...............................................

6、.................................................................8第一章公司概況......................................................................................................................8公司簡(jiǎn)介........................

7、....................................................................................................8第二章調(diào)查分析................................................................................................................

8、....9一、背景............................................................................................................................9二、實(shí)踐流程................................................................................

9、..................................10三、分析總結(jié)..................................................................................................................11第三章市場(chǎng)分析.......................................................

10、.............................................................14一、農(nóng)業(yè)電子商務(wù)的發(fā)展現(xiàn)狀......................................................................................14二、目標(biāo)市場(chǎng)分析................................................

11、..........................................................16三、市場(chǎng)趨勢(shì)和機(jī)會(huì)......................................................................................................17第四章競(jìng)爭(zhēng)分析........................................

12、..........................................................................18一、中國(guó)農(nóng)業(yè)網(wǎng)站分類..................................................................................................18二、五力分析............................

13、......................................................................................19三、SWOT分析...........................................................................................................20四、競(jìng)爭(zhēng)分析總結(jié).......

14、.................................................................................................22第五章運(yùn)營(yíng)方案..................................................................................................................

15、23一、公司理念..................................................................................................................23二、公司目標(biāo)..........................................................................................

16、........................23三、發(fā)展戰(zhàn)略..................................................................................................................24四、業(yè)務(wù)與盈利模式...............................................................

17、.......................................24第六章網(wǎng)站項(xiàng)目的實(shí)施......................................................................................................28一、網(wǎng)站總體設(shè)計(jì).........................................................

18、.................................................28二、具體功能介紹..........................................................................................................29三、售后服務(wù)...............................................

19、...................................................................31四、總結(jié)..........................................................................................................................31第七章網(wǎng)絡(luò)推廣方案..............

20、............................................................................................33一、目標(biāo)市場(chǎng)分析..........................................................................................................33二、目標(biāo)群體分析..

21、........................................................................................................33三、網(wǎng)絡(luò)營(yíng)銷戰(zhàn)略目標(biāo)..................................................................................................35第一部分

22、創(chuàng)業(yè)計(jì)劃概要一、項(xiàng)目?jī)?nèi)容本項(xiàng)目主要針對(duì)我國(guó)農(nóng)業(yè)發(fā)展的現(xiàn)狀，運(yùn)用日趨完善的電子商務(wù)，為農(nóng)產(chǎn)品買賣建立網(wǎng)絡(luò)信息服務(wù)，意在解決我國(guó)農(nóng)產(chǎn)品業(yè)信息基礎(chǔ)設(shè)施落后、網(wǎng)絡(luò)化程度較低、信息的交流與共享不通暢而導(dǎo)致農(nóng)產(chǎn)品產(chǎn)品交易困難的現(xiàn)狀。通過(guò)網(wǎng)絡(luò)技術(shù)，讓農(nóng)產(chǎn)品銷售擺脫中間商盤(pán)剝與市場(chǎng)信息不通暢的問(wèn)題。二、項(xiàng)目發(fā)展前景1、有利的外部宏觀環(huán)境國(guó)家對(duì)“三農(nóng)”問(wèn)題的重視，以及信息技術(shù)和電子商務(wù)的越來(lái)越深入人民生活，電子商務(wù)在我國(guó)農(nóng)業(yè)得到了越來(lái)越廣泛的應(yīng)用：國(guó)家發(fā)

23、改委農(nóng)產(chǎn)品批發(fā)市場(chǎng)信息化、農(nóng)業(yè)部對(duì)農(nóng)業(yè)信息化重視和積極扶持政策，如今農(nóng)業(yè)的發(fā)展可以讓我國(guó)現(xiàn)有的經(jīng)濟(jì)發(fā)展水平有一個(gè)新突破；經(jīng)濟(jì)全球化的外力推動(dòng)，更有利于農(nóng)產(chǎn)品的出口。2、農(nóng)產(chǎn)品市場(chǎng)的自我創(chuàng)新需求驅(qū)動(dòng)產(chǎn)業(yè)發(fā)展的基礎(chǔ)是生產(chǎn)，但市場(chǎng)和流通是決定產(chǎn)業(yè)發(fā)展的關(guān)鍵環(huán)節(jié)。農(nóng)產(chǎn)品流通不暢已經(jīng)成為阻礙農(nóng)業(yè)和農(nóng)村經(jīng)濟(jì)健康發(fā)展、影響農(nóng)民增收乃至農(nóng)村穩(wěn)定的重要因素之一。農(nóng)產(chǎn)品的交易難及農(nóng)產(chǎn)品的結(jié)構(gòu)性、季節(jié)性、區(qū)域性過(guò)剩，從流通環(huán)節(jié)看，主要存在兩個(gè)問(wèn)題：一是信息不