幸福家用電器網(wǎng)商業(yè)模式研究.pdf

1、華中科技大學(xué)碩士學(xué)位論文幸福家用電器網(wǎng)商業(yè)模式研究姓名：王磊申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：鮑玉昆2010-10-24華 中 科 技 大 學(xué) 碩 士 學(xué) 位 論 文 華 中 科 技 大 學(xué) 碩 士 學(xué) 位 論 文 IIAbstract With the rapid development of Chinese economy and the steady increase of the internet penetrati

2、on, E-commerce in China has stepped into the rapidly developed stage. The online shopping market has also attracted more and more attention. However, at the same time, the competitive environment for traditional enterpri

3、ses is also more intense. Consequently, traditional enterprises pay more attention on how to use the network to enhance the strength of the corporate and achieve management innovation to cope with the currently fierce co

4、mpetition. This thesis conducts an empirical researche on the design of the business models for the project of the happiness appliance website. In this paper, it firstly analyzed the developed condition of E-commerce thr

5、ough the aspect of the network environment, the market environment, the scale of the market and the market of network retailing condition, and then established the base for the project happiness appliance website. Second

6、ly, the related theory of the business model was used to analyze the 3C website’s commerce model for the mainstream appliances in domestic. On the basis of investigation and analyzing China's household electrical app

7、liances suppliers on the marketincluding home appliance chain enterprise market, home appliances and 3C online market, the business model’s feasibility of the happiness appliance website was studied through the following

8、 aspects: target markets, business systems, and critical capacity, profit model and so on. Then SWOT was used to analyze the internal and external environment of happiness appliance website, and development strategies we

9、re made to rely on internal strengths to overcome internal weaknesses and external opportunities to avoid external threats. By comparing happiness appliance website with the relative competitors Suning’s Tesco and Centur

10、y’s from the target groups, commodity groups, mode of operation, the main advantages, disadvantages and other aspects, the strategy was identified in response to the differentiations of the market competition. Finally, a