競爭對(duì)手深度調(diào)研報(bào)告 （ut斯達(dá)康）

1、（UT斯達(dá)康）斯達(dá)康）(2004)目錄一、廠商年終盤點(diǎn)一、廠商年終盤點(diǎn).....................................................................................................................................61.1業(yè)務(wù)表現(xiàn)............................................

2、..............................................................................................61.1.1總體情況............................................................................................................61.1.2細(xì)分

3、領(lǐng)域表現(xiàn).....................................................................................................81.2公司背景...........................................................................................................

4、...............................91.2.1機(jī)構(gòu)分布............................................................................................................91.2.2主要管理人員...........................................................

5、........................................111.3公司戰(zhàn)略........................................................................................................................................121.3.1戰(zhàn)略特點(diǎn)........................

6、..................................................................................121.3.2近期戰(zhàn)略方向...................................................................................................131.3.3SWOT分析.............

7、..........................................................................................131.4并購合作.........................................................................................................................

8、................141.4.1產(chǎn)品線并購合作................................................................................................141.4.2產(chǎn)業(yè)鏈上下游并購合作.............................................................................

9、.........161.5研發(fā)情報(bào).........................................................................................................................................171.5.1概述........................................................

10、..........................................................171.5.2研發(fā)人員...........................................................................................................171.5.3其他研發(fā)動(dòng)態(tài)...............................

11、.....................................................................181.6人力資源.........................................................................................................................................191.6

12、.1人員狀況...........................................................................................................191.6.2人力政策................................................................................................

13、...........201.7產(chǎn)品與技術(shù)....................................................................................................................................211.7.1產(chǎn)品戰(zhàn)略與定位.....................................................

14、...........................................211.7.2產(chǎn)品動(dòng)態(tài)...........................................................................................................211.8市場與銷售.................................................

15、...................................................................................231.8.1推廣策略..........................................................................................................231.8.2銷售模式.........

16、.................................................................................................231.9客戶情報(bào)..................................................................................................................

17、......................251.9.1客戶群細(xì)分.......................................................................................................251.9.2客戶大單........................................................................

18、..................................25競爭對(duì)手深度調(diào)研競爭對(duì)手深度調(diào)研產(chǎn)品系列產(chǎn)品系列328一、一、廠商廠商年終盤點(diǎn)年終盤點(diǎn)1.1業(yè)務(wù)表現(xiàn)業(yè)務(wù)表現(xiàn)1.1.1總體情況總體情況UT斯達(dá)康自建立以來，直至04年第三季度，始終持續(xù)保持高速成長。2000年3月UT斯達(dá)康在美國納斯達(dá)克成功上市之后，到2004年3月已連續(xù)17個(gè)季度實(shí)現(xiàn)并超過華爾街對(duì)公司的財(cái)務(wù)預(yù)期。2004年3月，UT斯達(dá)康入選《財(cái)富》1000強(qiáng)企業(yè)

19、。[1]但是投資者和業(yè)界始終對(duì)UT斯達(dá)康的成長抱有懷疑，認(rèn)為其過分依賴PHS小靈通技術(shù)和大陸市場，抗風(fēng)險(xiǎn)能力較差。04年第2季度UT斯達(dá)康利潤為4320萬美元，每股盈利32美分，比此前分析師所預(yù)測(cè)的33美分整整低了一美分。就是這一美分的差距，讓UT斯達(dá)康的股價(jià)當(dāng)日在納斯達(dá)克重挫29.31％。04年第3季度UT斯達(dá)康利潤銳減到500萬美元，[2]而04年第4季度財(cái)報(bào)發(fā)布前，UT已經(jīng)對(duì)外宣布本季度將首次出現(xiàn)虧損！[3]04年1季度業(yè)績的大幅

20、增長中，92%的收入來自中國市場，高于UT斯達(dá)康80％收入來自國內(nèi)市場的平均收入比例。隨著固網(wǎng)運(yùn)營商PHS投資減緩，04年后3個(gè)季度UT斯達(dá)康收入和利潤均呈下降趨勢(shì)，但收入仍高于去年同期水平，只是其利潤水平卻遠(yuǎn)低于去年同期，甚至在4季度出現(xiàn)虧損。另外從近期形勢(shì)看，小靈通與手機(jī)的短信互通在05年將會(huì)實(shí)現(xiàn)，相信將刺激對(duì)小靈通的需求，固網(wǎng)運(yùn)營商也可能追加一定投資。UT斯達(dá)康近斯達(dá)康近6年全球銷售額及增長率年全球銷售額及增長率如圖如圖11所示。

21、所示。圖11UT斯達(dá)康近6年全球銷售額（美元百萬計(jì)）及增長率1051883696272593197098279.05%96.28%31.62%100.61%56.62%69.92%050010001500200025003000銷售額（百萬美元）00.20.40.60.811.2銷售額（百萬美元）10518836962798219702593增長率(%)79.05%96.28%69.92%56.62%100.6131.62%1998年1