情侶主題餐廳創(chuàng)業(yè)計(jì)劃書

1、浪漫滿屋情侶主題餐廳創(chuàng)業(yè)計(jì)劃書浪漫滿屋情侶主題餐廳創(chuàng)業(yè)計(jì)劃書1指導(dǎo)教師：xx班級(jí)：xx小組成員：xx浪漫滿屋情侶主題餐廳創(chuàng)業(yè)計(jì)劃書浪漫滿屋情侶主題餐廳創(chuàng)業(yè)計(jì)劃書3目錄第一部分執(zhí)行概要.................................................................................................................................

2、..................6第二部分產(chǎn)品.........................................................................................................................................................7一、產(chǎn)品背景...................................

3、..................................................................................................................7二、產(chǎn)品的組成..................................................................................................

4、...............................................8（一）核心產(chǎn)品.........................................................................................................................................8（二）附加產(chǎn)品....................

5、.....................................................................................................................9（三）無形產(chǎn)品...............................................................................................

6、........................................10三、產(chǎn)品競爭力分析.......................................................................................................................................11四、社會(huì)認(rèn)證..........................

7、.........................................................................................................................12五、未來產(chǎn)品...........................................................................................

8、........................................................12六、社會(huì)效益...................................................................................................................................................13第三部分環(huán)境分

9、析.................................................................................................................................................14一、外部環(huán)境分析................................................................

10、...........................................................................14(一)市場概況........................................................................................................................................

11、....14（二）行業(yè)競爭分析.............................................................................................................................14(三)企業(yè)未來環(huán)境狀況預(yù)測.................................................................

12、...................................................17二、內(nèi)部環(huán)境分析...........................................................................................................................................17（一）技術(shù)資源與研發(fā)能力......

13、.............................................................................................................17（二）人力資源及其管理能力................................................................................................

14、...............18（三）財(cái)務(wù)資源與能力...........................................................................................................................18（四）環(huán)境與服務(wù)............................................................

15、.......................................................................18（五）能力比較.......................................................................................................................................19（六）

16、核心競爭力分析...........................................................................................................................19三、顧客分析..................................................................................

17、.................................................................19第四部分市場策劃.................................................................................................................................................

18、21一、市場調(diào)研...................................................................................................................................................21（一）調(diào)研方案........................................................

19、...............................................................................21（二）調(diào)研實(shí)施....................................................................................................................................

20、...21二、市場的定位...............................................................................................................................................22（一）消費(fèi)群體：.......................................................

21、............................................................................22（二）店面選址及裝修：.......................................................................................................................23三、市場策略....

22、...............................................................................................................................................23第五部分營銷組合...................................................................

23、..............................................................................24一、產(chǎn)品策略......................................................................................................................................

24、.............24(一)產(chǎn)品組合............................................................................................................................................24（二）品牌策略.................................................

25、......................................................................................24（三）環(huán)境策略..........................................................................................................錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。二、