大學(xué)英語四級模擬題一含答案_第1頁
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1、大學(xué)英語四級模擬題一一二三四五六總分閱卷人核查人PartIReadingComprehension(SkimmingScanning)(10%)Directions:Inthispartyouwillhave15minutestogooverthepassagequicklyanswerthequestionsontheAnswerSheet.Fquestions17choosethebestanswerfromthefourchoic

2、esmarkedABCD.Fquestion810completethesentenceswiththeinfmationgiveninthepassage.MediaionfAdvertisementsAfterdeterminingthetargetaudiencefaproductserviceadvertisingagenciesmusttheappropriatemediaftheadvertisement.Wediscuss

3、herethemajtypesofmediausedinadvertising.Wefocusourattentiononseventypesofadvertising:televisionnewspapersradiomagazinesoutofhomeInterdirectmail.TelevisionTelevisionisanattractivemediumfadvertisingbecauseitdeliversmassaud

4、iencestoadvertisers.WhenyouconsiderthatnearlythreeoutoffourAmericanshaveseenthegameshowWhoWantstoBeaMillionaireYoucanunderstthepoweroftelevisiontocommunicatewithalargeaudience.Whenadvertiserscreateabrfexampletheywanttoim

5、pressconsumerswiththebritsimage.Televisionprovidesanidealvehiclefthistypeofcommunication.Buttelevisionisanexpensivemediumnotalladvertiserscanaffdtouseit.Television’sinfluenceonadvertisingisfourfold.Firstnarrowcastingmean

6、sthattelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudience.TheGolfChannelfinstanceiswatchedbypeoplewhoplaygolf.HomeGardenTelevisionisseenbythoseinterestedinhouseholdimprovementprojects.Thusaudiencesaresmall

7、ermehomogeneous（具有共同特點的）thantheyhavebeeninthepast.Secondthereisanincreaseinthenumberoftelevisionchannelsavailabletoviewersthusadvertisers.Thishasalsoresultedinanincreaseinthesheernumberofadvertisementstowhichaudiencesare

8、exposed.Thirddigitalrecdingdevicesallowaudiencemembersmecontroloverwhichcommercialstheywatch.Fourthcontroloverprogrammingisbeingpassedfromthewkstolocalcableoperatssatelliteprogrammers.NewspapersAftertelevisionthemediumat

9、tractingthenextlargestannualadrevenueisnewspapers.TheNewYkTimeswhichreachesanationalaudienceaccountsf$1billioninadrevenueannually.Ithasincreaseditsnationalcirculation（發(fā)行量）by40%isnowavailablefhomedeliveryin168cities.Local

10、lynewspapersarethelargestadvertisingmedium.Newspapersarealessexpensiveadvertisingmediumthantelevisionprovideawayfadvertiserstocommunicatealongermedetailedmessagetotheiraudiencethantheycanthroughtelevision.Givennewproduct

11、iontechniquesadvertisementscanbeprintedinnewspapersinabout48hoursmeaningnewspapersarealsoaquickwayofgettingthemessageout.Newspapersareoftenthemostimptantfmofnewsfalocalcommunitytheytheirmethodstoreachtheseaudienceswillha

12、vetoadapttheirpersuasivestrategiestotheonlinemediumaswell.DirectmailAfinaladvertisingmediumisdirectmailwhichusesmailingstoconsumerstocommunicateaclient’smessage.Directmailincludesnewsletterspostcardsspecialpromotions.Dir

13、ectmailisaneffectivewaytobuildrelationshipswithconsumers.Fmanybusinessesdirectmailisthemosteffectivefmofadvertising.1.Televisionisattractiveadvertisingmediuminthat________.A.ithaslargeaudiencesB.itappealstohousewivesC.it

14、helpsbuildupacompany’sreputationD.itisaffdabletomostadvertisers2.WiththeincreaseinthenumberofTVchannels________.A.thecostofTVadvertisinghasdecreasedB.thenumberofTVviewershasincreasedC.advertisers’interestinothermediahasd

15、ecreasedD.thenumberofTVadspeoplecanseehasincreased3.Comparedwithtelevisionnewspaperasanadvertisingmedium________.A.earnalargerannualadrevenueB.conveymedetailedmessagesC.usemeproductiontechniquesD.getmessagesoutmeeffectiv

16、ely4.Advertisingonradiocontinuestogrowbecause________.A.melocalradiostationshavebeensetupB.moderntechnologymakesitmeentertainingC.itprovideseasyaccesstoconsumersD.ithasbeenrevolutionizedbyInterradio5.Magazinesareseenbyad

17、vertisersasanefficientwayto________.A.reachtargetaudiencesB.appealtoeducatedpeopleC.attractdiverseaudiencesD.conveyallkindsofmessages6.Outofhomeadvertisinghasbecomemeeffectivebecause________.A.billboardscanbereplacedwith

18、intwohoursB.consumerstravelmenowthaneverbefeC.suchadshavebeenmademuchmeattractiveD.thepaceofurbanlifeismuchfasternowadays7.ThechallengetoInteradvertisersistocreateadsthatare________.A.quicktoupdateB.pleasanttolookatC.eas

19、ytorememberD.convenienttoaccess8.Interadvertiserswillhavetoadjusttheirmethodstoreachaudiencesthattendtobe_________________.9.Directmailisaneffectivefmofadvertisingfbusinessestodevelop_______________.10.Thispassagediscuss

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