佳通輪胎中國公司半鋼子午胎營銷策略研究.pdf

1、中國科學(xué)技術(shù)大學(xué)碩士學(xué)位論文佳通輪胎中國公司半鋼子午胎營銷策略研究姓名：潘軍申請學(xué)位級別：碩士專業(yè)：工商管理（MBA）指導(dǎo)教師：趙定濤2002.4.1主旦型蘭苧查查蘭堅!壘蘭垡笙苧垡望絲墮!墾坌望蘭塑三蘭墮萱塑絲墮竺窒ABSTRACTAnalyzedthemacroscopicenvironmentthatGrandtour(China)Co，Ltdfacestoday，andthedevelopmentalconditionofpas

2、sengertire’Sindustryandmarket，andcomparedGTwithitscompetitors，andthemainmarketingtacticsthatGThaveappliedtoPointingoutGT’SmarketingtacticshaveappearedsomequestionslongwithleadingintoforeigncapitalandjoinedWTO，thisshowesa

3、sfollows。themarket’Ssegmentationisweak，andtheproductsofGTareshortofthedifference，‘‘GT”brandcelebrityislow，anddon’tmatchthescaleandactualstrengthofGTCo，Ltd，thishavedescendedthecompetitivepowerofproductsOntheotherhand，thou

4、ghhavingmadelargeSuccess，theconstructionandmanagementfornetworkdistributionchannelsexistssomeproblemsstillsuchasmanagementisn’t110／mandtheincreasedcostofmarketingdoesn’tbringaboutsalespromotion’SadvantageProductisthemost

5、importantfactorandplaceisthemosthardtohandleinmarketingThethesisemphasizesthestudyfortheproblemofproductsandplacethatGTexistsin，andputforwardsomerationalandfeasibleproposals，thatishowtosegmentthemarketandtargetsegmentsth

6、athavedifferentneedsandwants，andreinforcingdistinguishingfeatIlreofproducts，andbowtoimprovecompetitiveabilitiesofproducttIlroughaddedvalueandeffectivebranding，andhowtocontinuetonetworkdistributionchannelsandfindinnovatew