logistics park development in slovak republic【外文翻譯】

1、1外文翻譯原文LogisticsparkDevelopmentinSlovakRepublicMaterialSource:www.transpt.vgtu.ltAuth:MarianSulganAbstract:ThepaperdealswiththeactualsituationintheSlovakRepublicconcerningthelogisticsparksdevelopment.Itpresentsthetheetic

2、albaseofthelogisticsparkdevelopmenti.e.thecomparativeanalysisSWOTanalysistransptinfrastructuresurveymarketingstudymarketingplanflogisticspark.Italsopresentsthebasicacteristicoflogisticsparklogisticschainsactivitiesconnec

3、tedwiththetransptlogisticsgoodsdistribution.Keywds:transptlogisticslogisticsparklogisticscentrefreighttranspt.IntroductionNowadayswearewitnessingthedeepstructuralchangesinEurope.Globalizationprocessesdeterminenotonlytran

4、sptbutalsoallhumanactivities.TheobjectiveoftheEuropeCommission’sWhitePaper“Europeantransptpolicyf2010:timetodecide”istorefocusEurope’stransptpolicyonthedemsneedsofitscitizens.TheWhitePaperproposesmethan60measurestomeetth

5、ischallenge.Thefirstofthesemeasuresisdesignedtoshiftthebalancebetweenmodesoftransptby2010byrevitalizingtherailwayspromotingmaritimeinlwaterwaytransptlinkingupthedifferentmodesoftranspt.TheprincipalobjectiveoftheEU’sregio

6、nalpolicyistoeliminateregionaldisparitiestopromoteintegrationsocialcohesion.TheUnionseekstousethepolicytohelpthelaggingregionstocatchuprestructuredecliningindustrialregionsdiversifytheeconomiesofruralareaswithdecliningag

7、riculturerevitalisedeclingneighbhoodsinthecities.TransptpolicyplaysamajroleinstrengtheningtheeconomicsocialcohesionoftheEuropeanUnion.Firstlyithelpsreduceregionaldisparitiesparticularlybyimprovingaccesstoislperipheralreg

8、ions.Italsohasabeneficialeffectonemploymentbyencouraginginvestmentintranspt3partoftheAnalysisistheSWOTAnalysisthesheetfeachregionwasmadewiththemaininfmationabouttheStrengthsOpptunitiesWeaknessesThreatsintheregion.Thefina

9、lpartoftheAnalysisistheTransptInfrastructureSurveythetransptwokmotways(km)railways(km)airptsinternationalcridsintermodalterminalsseaptsect.ThenextstepistocreatetheMarketingstudyofterritybasedoneffectiveapproachincludingp

10、hases:?Auditofterrity?Determinationofvisionobjectives?Marketingstrategy?Planofimplementation?Implementationcontrol.Marketingplanflogisticsparkincludes?Situationanalysisofregionterrityientatedftransptlogistics?Marketingob

11、jectivesoftransptlogisticssolution:positiveimagecompetitiveadvantageofregionattractivenessofregionallabourmarketdevelopmentofnewtransptprojectsfnewindustrialparksincreasingoftransptaccessibilitytransptqualitycreationoflo

12、gisticschainsect.?ionofsegmentsflogisticssolution:populationofregioninstitutionalunitsindustrialsubjectsexptmarketsvisitsofregion?Elabationofmarketingplanmarketingmixoflogisticspark.Amongthekeyregionalconditionsfthedevel

13、opmentoflogisticsparkwecanrankthetransptinfrastructureleveltelecommunications(developmentsininfmationtechnologyareseenascriticalinthedevelopmentofEuropeanlogistics)energycoststhelikelihoodofshtagesocialinfrastructurelabo

14、urfcemarketsenvironmentalissues(increasingattentiontoenvironmentalissuesinresponsetopublicconcerns)lusingspatialplanning.Regionalconditionsdealtwithatpresenthaveconcentratedonthoseinfrastructalitemsthat“directly”impacton

15、thesuccessfuldevelopmentoflogisticsparks.Howeverperhapsequallyasimptantare“qualityoflife”conditionsthatalsodeterminetheattractivenessoflocations.Peoplebyassociationcompaniesinvestmentdevelopmentareoftenattractedtoareasre

16、gionswherethereisavibrantsocialculturallifecoupledwithawiderangeofservicesculturallifecoupledwithawiderangeofservicesincludingeducationhealthcarechildcarefacilitiesreadyaccesstoentertainmentamenityfacilities.Logisticspar