企業(yè)專利戰(zhàn)略及管理研究.pdf

1、V772129援里大學碩士學位論文學脧代和5：10246學號：022025l55企業(yè)專利戰(zhàn)略及管理研究系r所)：專、lk：姓私：管理學院F商管理美銀鑫指導教師：司存林教授022025155姜銀鑫企業(yè)專利戰(zhàn)略及管理研究AbstractAfterChina’sentryofWTO，ChineseenterprisesgaintremendousdevelopmentopportunitiesButintheinternationalmark

2、etingcompetition，ChineseenterpriseshavetofacethechallengesoftheIntellectualPropertyRights(especiallypatents)fromtheforeignenterprisesDuetothelackofcoretechniqueandthelackofstrategicpatentmanagementChineseenterprisesareco

3、ntinuallyblockedofftheoverseamarketandstrokebytheforeignenterpriseswithpatentweaponsSo，corepatentsbecomeoneofthekeyfactorsfortheChineseenterprisesintheinternationalmarketingcompetitionIntheinternationalmarket，patentcompe

4、titionbecomesmoreandmoresignificantandpatentstrategybecomesmoreandmoreimportantWithChinasentryofWTO，theenterprises’strategicenvironmentchangesremarkablyWhetherornottheChineseenterpriseswouldliketo，theyhavetojointotheinte

5、nsiveinternationalcompetitionTherefore，ChineseenterprisesshouldevaluateagaintheirformerbusinessstrategyPatentstrategyshouldbeputasonepartofthebusinessstrategyThemanagementofpatentportfolioscanhelpenterprisesobtaincompeti

6、tionadvantageandhugepatentrevenuesPatentcanbecombinedwithbusinessstrategytohelpenterprisesextractmaximumbusinessvaluesFirstlythepaperstudiesthepatentwarstoChineseenterpriseslaunchedbyforeignenterprisesinrecentyearscombin

7、edwiththeanalysisof“DVDpatentroyalty”caseSecondlybystudyingthepatentpracticesfromtheUSenterprisesandJapaneseenterprises，thepaperanalyzeskindsofpatentstrategiesLastlythepapergivesemphasisontheanalysisofcorporatestrategicp

8、atentmanagementA“patentstrategicplanningmodel”isproposedtohelpcorporatestrategicallyplanthecorporatepatentoperationWiththehelpofthe“patentstrategicplanningmodel”，somesolutionsandsuggestionsabouthowtobreakthroughthepatent