逆向物流：效應分析與推進策略.pdf

1、大連海事大學碩士學位論文逆向物流：效應分析與推進策略姓名：朱遠申請學位級別：碩士專業(yè)：管理科學與工程指導教師：黃映輝20040301AbstractReverseLogisfics(RL)isauewlogisticsconceptthathasbeenproposedinrecentyearsItistherealpracticeofthesustainabledevelopmentstrategy嬲wellasenterprises

2、’choiceofactinguponenvironmentpressureandcontrolpressureofreducingthecostandofimprovingthecustomsatisfactionIthasbecomeallimportantcomplementarityofthecurrentmanagementtheoryoflogisticsandsupplychain，andhashipvaluein、pra

3、cticeThefocalpointsofthisresearchare也eeffectanalysistLanditsappliedstrategy111epurposeistoconstructabasictheoryframeworkandofferthetheoryexplainingandstrategiesforenterprises’RLactivitiesFirstthispaperexpatiatestheconnot

4、ationofRLfromtwoaspects——factortheoryandsystemtheorysynthesizingtheresearchingachievementofd磕rentscholarsgivingtheconceptionofRL，andsummarizedthemainmanagementprocedureofRLsincetheissuingoftheWhiteBookofReverseLogisticsi

5、n1993nlcoriginalidenofthispaperliesintheeffectanalysisinaccordancewitllI也activityBasedonthedifferentinfluencesthatRLacti、ityactoncoreenterprise，supplychaill，consumersandthepublic，thispaperputsforwardprofiteffect，synerget

6、iceffectvalueeffectandenvironmenteffectInanalysesofprofiteffect，itstartedfromtherelevantelmentsofprofiteffectandcombinedwithproductionperiodmodelpriceandoutputstrategiesofRLactivitiesItisfoundthatRLactivitiescarlreduceth

7、ecostandincreaseprofitforenterprisesthroughthepolicycontrollingandthenrealizedtheprofiteffectBasedonthecomprehensivereviewoftherelationshipbetweenthemanufactureanddistributionandthecompetitivepriceandprofitindifferentcha

8、nnels，incombinationwiththepracticeinITindustry，theanalysisofsynergeticeffectbringsforwardtheintegratingmodelofsupplychainmembers’activityandthencarriesoutananalysistoallthesupplychainmembersabouthowtogetprofitsinRLactivi

9、ty111eanalysisofvalueeffectisbasedOnthecustomersatisfactiontheoryTheeffortenterprisesmaketocarryoutRLactivityistheresultofthegamebetweenenterprisesandconsumersiSbelievedThen，accordingtothevaluenetworktheoryandtheconsumer

10、surplustheorytheexistenceofvalueeffectisdescribedTheanalysisofenvironmenteffectbeginswimtherethoughtofenterprises’cooperatingtodevelopRLactivityTheproduceprocessofenvironmenteffectinRLwiththedoublelayerobjectdecision—mak

11、ingmodelisanalyzedThepromotiontacticsofRLconsistsoftwoaspectsofgovernmentandenterprise。Tothegovernment，thestrategypointsarestrengthentheflexibilitycontrolandintroducetheextendingprincipleofproducer‘Sresponsibilityinthele