晉商商業(yè)行為的倫理分析與運用.pdf

1、南京師范大學碩士學位論文晉商商業(yè)行為的倫理分析與運用姓名：張瑞華申請學位級別：碩士專業(yè)：倫理學指導教師：王小錫2009IIAbstractTheShanximerchantsduringtheMingQingDynasty，rankedfirstinChinascommercialcirclesoccupiedanimptantpositioninthecommercialhisty.Valuesmalconsciousnesswhic

2、hShanximerchantsfmedinlongtermbusinessactivitieshavebeeninternalizedeventuallydevelopedintotheuniquebusinessethicsnmsofcommercialbehavicontributingtotheglioushistyofmethan500years.Nowadaysslipofethicsabsenceofsocialrespo

3、nsibilityespeciallyintegritycrisisinbusinessfieldseriouslyinfluencedthedevelopmentofsociety.ThispapertriestousethemethodofappliedethicstoanalyzetheShanximerchants’businessconductprovesitrationalitythroughthecombiningrese

4、archofpreivedeivemakingitsactiveeffectiveingredientreasonablytransplantedintobusinessactivitiestodayprovidingtheusefulreferencefthecommercialproblemsfacedbymodernenterprisesanewtheeticalbasisfthedevelopmentofthemarketeco

5、nomymeanwhiledevelopingperfectingthemalconstructionserviceinChinascurrenteconomicfield.Basedonthestakeholderanalysistheauthdefinedtheprimarystakeholders:ownerssuppliersemployeescustomerstheconflictofintereststhesecondary

6、stakeholders:competitstradeassociationsgovernmentsthedetailedsituationbetweentheircooperationthereasonsthatleadtothedeclineofShanximerchants.TherefemodernenterprisesshoulddrawontheexperienceofShanximerchantsintheseareasi

7、mprovepromotethebusinessconductasfollows:professionalethicsclearownershiprightsmutualtrustprofitsharingpeopleientedaneffectivemechanismofrewardspunishments.Besidestheenterprisesshouldadheretothe“goodfaith“astheenterprise

8、smanagementideapromotemarketlegalizationstardizationbuildupakindofenterpriseculturewhichbalancestheeconomicbenefitssocialmalmaintaintheindependenceoftheenterprisesmakeclearthefunctionsofgovernmentsoastoensurethehealthyop