生產(chǎn)企業(yè)向銷售領(lǐng)域縱向擴(kuò)張問題研究.pdf

1、河北經(jīng)貿(mào)大學(xué)碩士學(xué)位論文生產(chǎn)企業(yè)向銷售領(lǐng)域縱向擴(kuò)張問題研究姓名：張弢申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：產(chǎn)業(yè)經(jīng)濟(jì)學(xué)指導(dǎo)教師：紀(jì)良綱20060401生產(chǎn)企業(yè)向銷售領(lǐng)域縱向擴(kuò)張問題研究3AbstractManufacturesalearetwodifferentsubindustriestherelationshipbetweenthemisthedivision.Manufacturingenterprisesarematerialspiritual

2、productsmanufacturingsectSalesenterprisesarebelongtocommercialsectwhosedutyistherealizationofvalue.Bothareinterrelatedinterdependentjointlyensurethesmoothprogressofsocialreproduction.Butinthecourseofeconomicdevelopmentth

3、everticalMerger&Acquisitionamongmanufacturingenterprisessalesenterprisesmayappearfrequentlywhichputthetwoactivitiesmanufacturesaleintoonesystemcontrolledbyoneenterpriseachieveacloserlinkbetweenthem.Thismayhaveoccurredflo

4、tsofvariousreasonsbutmainlyduetothelackofcodinationbetweenmanufacturesale.ThispointisalsoreflectedfromtheviewofthecourseofdevelopmentofrelationshipbetweenmanufacturingsalesenterprisesinChina.Theearlymarketingsectdevelopm

5、entislaggingbehindcannotmeetthedemofmanufacturingenterprisestosaletheirproductssomanymanufacturingenterpriseschoosetoestablishexptheirdistributionchannelsbythemselves.Withthecontinuousdevelopmentofthecommercialsectitsdis

6、tributioncapacityisconstantlyincreasingthepatternthattheprofessionalsalesenterprisesleadthecommoditysalehasbecomeincreasinglyapparent.Alsothecommercialindustryhasbecometheleadingindustryfnationaleconomicgrowthothersectse

7、speciallythemanufacturingenterprisesassuppliersofprofessionalmarketingfirmshavereliedontheminthisenvironmentmeme.Onthisbasisthesalesenterpriseshavegotacomparativeadvantagewhentheytransactwiththemanufacturingenterpriseint

8、hemarket.Thiscausedanewuncodinatedrelationshipbetweenthemanufacturesale—theunhealthychannelsrelationship.Drivenbytheirowneconomicintereststhesalesenterprisesoftenexploitthemanufacturingenterprisesinvariousfmssuchasoccupy