公民、市民、平民——析上海東方廣播電臺(tái)的受眾意識(shí).pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文公民、市民、平民——析上海東方廣播電臺(tái)的受眾意識(shí)姓名：陸敏申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：新聞學(xué)指導(dǎo)教師：張駿德2001.5.15●tAbstractShanghaiEastradioStationwasfoundedafterthepublishingofDengxiaoping’SfamousspeechinShenzhenandtheopeningof14thNationalCongressoftheComnlunis

2、tPartyofChinaItcarriedoutnewsreforminthefrontieroftransformationfromplannedeconomytomarketeconomy，andsetamilestoneasZhujiangRadioStation’Sfamousreformin1986ShanghaiEastRadiostationattributeditsSUCCESStotheawarenessofaudi

3、ence’SneedAftergivingretrospectiontohowaudience’Sneedwassetasanobjectthethesisanalyzedhowthemediasatisfiedaudience’Sneedfromthreeaspect：guaranteeaudience’Spoliticalrightsascitizen；economicrightsascity’Sresident；cuhurerig

4、htsascommonpeoplePeoplegainmoreandquickerinformationinrealtimebroadcastingandfindaccesstotalkingaboutpublicaffairsintalkshowsandsupervisingreportsSuchnewsreformguaranteedtheaudience’srightstoknowandtherightstoaccessHerea

5、udienceWastreatedascitizenandmasterofnationandsocietyInformationservingandpublicrelationpromotionwerethetwowaytocatertotheinterestofcity’SpresidentsandthepopularcultureMeanwhile，themediakepttothestandofcommonpeopleandhel

6、ptheweak，leadingpopularcultureinahealthywayGovernment，mediaandsocietyplayedanactiveroleinmeetingaudience’SneedHowmuchthemediacouldmeetaudience’SneeddependedalotonhowmucheffortgovernmentwouldpaytoguaranteecitizenrightsKey