青島市客運站站群媒體特性與廣告創(chuàng)意研究.pdf

1、分類號： 密級：UDC UDC： 學校代碼：11065碩士專業(yè)學位論文青島市客運站 青島市客運站站群媒體特性與廣告創(chuàng)意研究 站群媒體特性與廣告創(chuàng)意研究郭 曉指 導 教 師 徐照東學 位 類 別 工程碩士專 業(yè) 領 域 工業(yè)設計工程答 辯 日 期 2017 年 11 月 19 日2017 年 9 月 29 日AbstractIn today ' s society with rapid economic development ,

2、 media development ischanging rapidly , media types are constantly increasing , media throwing speedincreases rapidly , its style , color , quality and so on have produced great changes . Thebus station, railway station,

3、 subway station and other standing group media haveachieved better results in recent years. However, the current problem is not enoughattention to the development trend of the group media, lack of systematic analysis of

4、themedia characteristics of the station group, and no in-depth analysis of the target audienceof the group media. Therefore , the research on the theory and practice of the stationgroup media industry is very important .

5、 The purpose is to make the station group mediaadvertisements achieve good social and economic benefits , and also to make the relevantmanagement departments realize the special significance and value of the station grou

6、pmedia in the outdoor media industry .The research direction is mainly in the context ofnew media era, the characteristics, advantages and future development trend of the mediain outdoor media. How to combine the media f

7、eatures of standing groups to carry outeffective advertising ideas, and tease out the creative connotation and operation flow ofthe standing group media, we will take the Qingdao long-distance bus station group ofmedia d

8、ata analysis as an example, to analyze from the development present situation,value analysis, target audience, social and cultural, creative interaction, media creativedevelopment, etc. Through the research, we can learn

9、 how to create greater role andcommercial value in future advertising market development. It is hoped that the researchresults can provide some basis for the fut.Key words：Station group media；Target audience；Advertising