互聯(lián)網(wǎng)的經(jīng)濟(jì)學(xué)解釋-一個(gè)雙邊市場(chǎng)的視角.pdf

1、指導(dǎo)小組成員：陳釗教授陸銘教授章元副教授互聯(lián)網(wǎng)的經(jīng)濟(jì)學(xué)解釋：一個(gè)雙邊市場(chǎng)的視角互聯(lián)網(wǎng)的經(jīng)濟(jì)學(xué)解釋：一個(gè)雙邊市場(chǎng)的視角摘要互聯(lián)網(wǎng)的發(fā)展日新月異，逐漸引起主流媒體的關(guān)注。但是，經(jīng)濟(jì)學(xué)界對(duì)其研究非常有限。本文構(gòu)建了基于雙邊市場(chǎng)的模型，研究互聯(lián)網(wǎng)市場(chǎng)中各行為人的策略，并考察市場(chǎng)結(jié)構(gòu)及成本因素對(duì)他們行為的影響。文章論證了開放性結(jié)構(gòu)對(duì)互聯(lián)網(wǎng)發(fā)展的重要意義。隨后，利用理論結(jié)果解釋互聯(lián)網(wǎng)發(fā)展現(xiàn)象，回顧了互聯(lián)網(wǎng)歷史，介紹了Web20的特征及其推動(dòng)力，探究

2、了現(xiàn)行知識(shí)產(chǎn)權(quán)與網(wǎng)絡(luò)發(fā)展的內(nèi)在沖突。文章的最后全面描繪了中國(guó)互聯(lián)網(wǎng)的發(fā)展現(xiàn)狀，探究其成因，并在本文理論的基礎(chǔ)上對(duì)其未來(lái)路徑和監(jiān)管提出政策建議。關(guān)鍵詞：互聯(lián)網(wǎng)，雙邊市場(chǎng)，開放性，Web20，知識(shí)產(chǎn)權(quán)，網(wǎng)絡(luò)監(jiān)管中圖分類號(hào)：F49AneconomicexplanationoftheInternet：atwo—sidedmarketapproachAbstract：TheInternethasbeendevelopingrapidlyandha

3、sevencaughttheattentionofmainstreammediaYeteconomicstudyoftheindustryisinadequateThispaperbuildsamodelbasedontwo—sidedmarketandstudiesthestrategiesofvariousparticipantsintheInternetmarketWealsostudytheeffectofdifferentma

4、rketstructuresandtheintroductionofcostfactorTheresultsargueforthesignificanceofopenstructuretothedevelopmentoftheIntemetWethenapplythetheoreticalresultstoexplainreallifephenomenareviewingthehistoryoftheIntemetportrayingt

5、hefeaturesofWeb20andthedrivingforcesbehinditsboomTheimplicitconflictsbetweenexistingframeworkofintellectualpropertyandthedevelopmentofInternetisalsoelaboratedThelastpartofthearticleisdevotedtoacomprehensivedepictionofthe

6、developmentofChina’SIntemetindustryBasedonourtheoreticalfindingswealsopredictitsevolutionpathandexplorepolicyimplicationstotheregulatorsKeywords：Internettwo—sidedmarket，opennessWeb20，intellectualpropertyInternetregulatio