商業(yè)生態(tài)系統(tǒng)中的合作伙伴關系研究.pdf

1、中國海洋大學碩士學位論文商業(yè)生態(tài)系統(tǒng)中的合作伙伴關系研究姓名：王志諾申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：權錫鑒201106StudyonCooperativePartnershipinBusinessEcosystemAbstractFacingcomplexdynamicenvironment，enterprisesareincreasinglyputtingthemselvesinthecompanywk，includingr

2、elatedbusiness，ganizations，individualsothercomponent，toenhanceganizationalcompetitiveness，evendevelopsustainablecompetitiveadvantage.Groupcompetitionseemstobecomethemostsignificantsituationatpresent.Thisallowsenterprises

3、todeveloptheirowncecompetencies，paymeattentiontothedevelopmentprosperityofentirewk.Thesimilarresearchaboutbusinessbiology，businessecosystemsnaturalecosystems，havebeenwidelyrecognized.SowithEcologyprinciples，theresearchof

4、enterprisewkhasimptantpracticalsignificance，alsoacademicvalue.Inthispaper，theauthusessomerelatedtheiessuchasecology，management，economicsothers，toexplainthemeaningacteristicsofBusinessecosystem.Thensetfththeadvantagesofbu

5、ildingthesystem，theoperationofvariouspartners.Thispapermainlyincludesthefollowingcontents：First，thepaperillustratestheconceptcontentofbusinessecosystem，analyzesitsstructure，acteristics.Thendescribethesimilaritybetweenbus

6、inessecosystemnaturalecosystemfrommembers，theirrelationship，companylifeotheraspects.It’sbasedonsymbioticthey，transactioncostthey，resourcebasedview，gametheytomakefurtherexplanationaboutthecooperationrelationshipofbusiness

7、ecosystem.Second，theauthmakesanalysisindetailonmarketcompetition，theenterprise’scecompetenciesthelackofexternalcapabilities，potentialbenefitsduringcollabation，toclarifythenecessityofchoosingexcellentpartnersbuildingeffic

8、ientecosystem.It’sresultsofmarketcompetitioncompanypursuingmaximumbenefits.Afterthat，thepaperstatesthestepstobuildecosystem，theoptimizationmeasuresofpartnership，alsootherattentions.Inthefollowingpassage，it’saboutcollabat

9、ingoperationsbetweenthepartners，includingtheenterprisegovernment，media，competits，suppliers，customersothers.Finally，showacasetoillustratethepracticalsignificance.Inthispaper，thebusinessecosystemtheyisdeepened.Atthesametim