我國電視媒體網(wǎng)站的傳播研究.pdf

1、華東師范大學碩士學位論文我國電視媒體網(wǎng)站的傳播研究姓名：何長青申請學位級別：碩士專業(yè)：廣播電視藝術學指導教師：陳衛(wèi)平20070401ABSTItAl珂Intheageofinteractthereisainvertiblefactthatthetraditionalmediasuchasnewspapermagazine，radioandtelevisionhaveestablishedtheirwebsitesoneafteranot

2、herTherapiddevelopofinteractontheonehand，hasforcedtheTVsmediadippingintointeractOUtheotherhand，andraisedmassaudienceforTVsmediawebsitesTVsmediawebsitehaswalkedintotheperiodofvideoafterits10yearsdevelopmentChinasTVsmediaw

3、ebsiterepresentedbya：帆∞m，phoenixtvcom，smgcnandhunantvcom，beginrunningtheirbusiness，searchingfurtheirownmodelofcommunicationandoperationTherearefourkindsofmodelofoperation，newsportalwebsitebasedoninformation，officialwebsi

4、tebasedOnorganization，websitebasedonTV，sfansandwebsitebasedoncommerceButourTVsmediawebsiteisnotintheconditionofoperationalSUCCESSManagement，technologyfIInd，profitandcontentsarethebiggestfiveproblemfuritInmorespecificterm

5、stheproblemsofitsmanagementarebestexemplifiedintheunclearfightandownershipinthechaoticmanagementandinlittleaHentionbyitsmothertheTVsmedia；theproblemsofitstechnologylieonimmaturenetworktechnologyandenoughbandwidth，whichbr

6、ingonrestrictionsonthetransmissionofaudioandvideosignals；thirdproblem啪beexplainedasthesingleSOurceoffundsandtheinsufficientcapitalinvestment；theprofitproblemisthatTVsmediawebsiteshavenotyetfindamodelofprofitableoperation

7、；thelastproblem，alsothemostimportantthecontentproviderslagbehindandtherearenotenoughcontentsuitableforinternetcommunicationAfterall，thesimplecopyingandeditingcannotbeappealfurtheaudienceThewayoutofTV’smediawebsiteliesono

8、bjectivelyunderstandingitsadherenceweaknessandstrengththenselectingthecorrectmodelofoperationfuritselfIthasgreatsignificancetonoticethehugedifferenceofcommunicationincludingthedifferenceintheaudience，acceptanceenvironmen

9、t，contentsofcommunication，mediapropeHiesandcommunicatorbetweenTV，sandnetworkmediaSowecandevelopsomemorepersonal，morecasualandmoreinteractivebutmoreattractiveprogramsKYWoRDS：TV’SMEDlA、ⅣEBSITEDIH砸RENCEOFCOMMUNIC—LTIoNVIDE0