豫西南農(nóng)村大眾傳播現(xiàn)狀及對(duì)策研究.pdf

1、河南大學(xué)碩士學(xué)位論文豫西南農(nóng)村大眾傳播現(xiàn)狀及對(duì)策研究姓名：王海燕申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：新聞學(xué)指導(dǎo)教師：趙建國(guó)20070401豫西南農(nóng)村大眾傳播現(xiàn)狀度對(duì)策研究AbstractConstructingsocialisticnewcountryandsocialisticharmonioussocietymassmediaplaysapositiveroleHowevertherealesomeruralareasincentralandw

2、estofChinamassmediaisverybackwardSouthwestofHenanprovinceisthejunctureofcentralandwestpartofChinaitisalsoatypicalruralareaAuthorvisitedandinvestigatedalotofcountriesintheareainvestigatedpeasants’possessionrateofnlassmedi

3、apeasants’times，contents，frequencies，hobbiesofusingmassmediaruralpeoples’waysofgettinginformationandsatisfactiontomassmediabywaysofconversationandquestionnaireThedatumandnoteswereanalyzedandsorcedoutcarefullyInvestigatio

4、ndemons訂atedthatradio，televisionandtelephone(includingmobilephone)haveahi豇possessionandusageOnthecontrarynewspapermagazineandcomputerhavealowpossessionandusageThetypeofm螂mediaisverysingleinthecountrythefunctionofmassmedi

5、aisnotalsoelaboratedfullyRuralaudiencedissatisfiedtheradioandTVshowsOtherwise，massmediaespeciallyradioandTVaremakingvigorousattempttobreaktheruraltraditionalcultureTheruraltraditionalcultureisdecliningrapidlyThemainreaso

6、nisthateconomyislessdevelopedintheruralareas，intermsof“hardware’’and‘software“theyCallnotusemassmediaconvenientlyWithregardtOmassmedia，ruralprogramsCannotmakealotofmoneyandadvertisementisnotdevelopedcompletelyDevelopingt

7、hemasscommunicationalservicesinthepoorcotmtrysideFirstlyweshoulddeveloptheeconomyquicklySOthatrelievepeasantsfromstrenBousphysicalworksSecondly，weshouldregulatethestructureandbalancethefunctionofmassmediaBuildingupruralm