圖書行業(yè)退貨管理研究.pdf

1、對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文圖書行業(yè)退貨管理研究姓名：李瀕申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：熊偉2002.10.1AbstractTheproblemofreturnedbookshasbeenanuncuredillnessfortheglobalpublishingTheaverageratioofthereturnshassurpassed30％inAmerica，Japan，BritainandCanadaTheaver

2、ageratioinChinaisstillover10％ManycountriesaretakingvariousmeasurestocontroIthereturnsDuetothebadeffectofreturnedbooksOnthewholeline，wemustrealizethestrategicmeaningofitBasedonthetheoriesofFiveCommonCompetitionandProductL

3、ifeCircle，thearticledrawstheconclusionthatthereturnsiSanimportantfactorineffectingthestrategicdecisionofanenterpriseItiSoneoftherisksfortheenterprise’Smanagementandaffectsallaspectsintheenterprise’SvalueseriesThereforeth

4、ereasonsforreturnedbooksinclude。ltheproblemsofproduct，operationandpromotioninpress2Theproblemsofstaiftechnologicalskillsandprocessinintercompanies3Theproblemsofsalesareasinretailbookstores，res口onsibilitiesofbookstorestaf

5、fandthemanagementidealandoperationprocessThroughtheunderstandingofreasonsforreturns，wecanhaveanewrealizationtOthesignificationoftherefundofbooksTheresearchshowsitiSmostbeneficialforstrengtheningtheenterprise’Scompetition

6、bycontrollingtherationofthereturnsMeanwhilethereturnshasbeenimportantinformationresourcesfortheenterprise’Sdecision，whichcandirecttheamendmentofenterprise’SstrategYanddesigntrendofproductionandmarketingsalesstrategYThere

7、turnsiSalsooneofthewaystoraisemarketingratioInadditiontheindexofwithdrawingbooksiSalsotheimportantstandardonenterprise’Soperationandproduct’SqualityBasedonthesereasons，wemustredesignthewithdrawingprocessofpublishingandth

8、eprocessdealingofwithdrawingWiththehelpoftheory‘‘ManagementofSupplyingSeries’’and“RestructureofEnterpriseFlowProcess”，thearticleliststhedesign，1anidealmodeofsupplyingchaininthewholepublishingindustry；2arecreationmodeofan

9、alyzinganddealingwiththenewwithdrawingbooksThroughasetiesofanalysisandresearchthearticleproposestherealizationofbeneficialuseofwithdrawingwhichcanimprovethemarketingcompetitionabilityItalsoproposesthenewmanagementmodefor