女性時(shí)尚雜志化妝品廣告訴求研究——以《瑞麗服飾美容》和《都市麗人》為例.pdf

1、獨(dú)創(chuàng)性聲明本人聲明所呈交的學(xué)位論文是本人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作及取得的研究成果。據(jù)我所知，除了文中特別加以標(biāo)注和致謝的地方外，論文中不包含其他人已經(jīng)發(fā)表或撰寫過的研究成果，也不包含為獲繩窆罐紅太考奎其他教育機(jī)構(gòu)的學(xué)位或證書而使用過的材料。與我一同工作的同志對(duì)本研究所做的任何貢獻(xiàn)均已在論文中作了明確的說明并表示謝意。學(xué)位論文柘者簽名：馬鑰|5簽字啡夕口修年上月多么日學(xué)位論文版權(quán)使用授權(quán)書本學(xué)位論文作者完全了解安徽7L爭關(guān)保留、使用學(xué)位

2、論文的規(guī)定，借閱。本人授櫻留毅天凈以將學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫進(jìn)行學(xué)位論文作者簽名：號(hào)鑰j5導(dǎo)”醛名廠垂主印，簽字日期：夕口7≯年鄉(xiāng)月≯多日簽字日期：渺＼年F月彳日AbstractWiththeprosperityanddevelopmentofthecosmeticsmarket，occupiesanincreasinglylargeproportionofcosmeticsadvertisinginwomen’Sfas

3、hionmagazine，hashadanimportantinfluenceontheconceptofconsumptionandconsumerbehaviorofthefemaleaudienceFemalefashionmagazinecosmeticsadvertisinguseavarietyofwaystoattentionoffemaleaudience，tryingtomaketheaudienceunderstan

4、dandacceptadvertingmessages，andthustheimplementationofthepurchasesFemalefashionmagazinecosmeticsadvertisingabilitytoeffectivelyconveyadvertisingmessages，andstimulatetheaudience’Sdesireforconsumptionislargelydependentonth

5、eaccuracyofadvertisingappeals，advertisingappealsproperlyandadvertisingappealsstrategyFemalefashionmagazine?！甊ayliFashionBeauty“’and‘‘UrbanBeauty“’cosmeticsadvertisinginthesampleswereanalyzedintermsofadvertisingappealsfoc

6、usondemandsstrategytryingtofindfemalefashionmagazineadvertisingappealsusewhichwaytoinfluenceconsumerpsychologyandconsumerneedsofaudience，SOastoachievethepurposeofpromotionalproductsAsthesametime，thispaperexplainsthestrat

7、egyofthefemalefashionmagazinecosmeticsadvertisingfromtheperspectiveoftheCommunicationThispaperisdividedintofivepartsThefirstchapterisanintroduction，thissectiondetailsthebackground，purpose，researchmethodsandresearchobject

8、s，andexistingresearchresultswereconsolidatedandsummarizedforlateranalysis，thestudyprovidesclearthinkingThesecondchapterdescribesthefemalefashionmagazinesandcosmeticsadvertisingappealsFirstcombthecontextofthedevelopmentof

9、domesticandintemationalfemalefashionmagazine，thenitsmarketandpropagationcharacteristicswereanalyzed；secondlyfromtheconcept，roleandelementsofcosmeticsadvertisingappealsexplainedInthethirdchapterseparatelyfromtheadvertisin

10、gappealemphasisandappeal，thepaperanalyzesthewaywomenfashionmagazinescosmeticsadvertisementsappealofthestatusquoConsumerpsychologyandconsumerdemandofthefemaleaudienceisthemainbasistodeterminethefocusofcosmeticsadvertising