[雙語(yǔ)翻譯]跨境電商外文翻譯--跨境電子商務(wù)中集成商的概念

1、4600 英文單詞， 英文單詞，2.5 萬英文字符，中文 萬英文字符，中文 7700 字文獻(xiàn)出處： 文獻(xiàn)出處：Kawa A, Zdrenka W. Conception of integrator in cross-border e-commerce[J]. LogForum, 2016, 12：63-73CONCEPTION OF INTEGRATOR IN CROSS-BORDER E-COMMERCEArkadiusz Kawa,

2、 Wojciech ZdrenkaABSTRACTBackground: E-commerce is one of the most dynamic and important sectors of the economy. The latest trend in this market is cross-border trade. It is based on selling products to customers who are

3、 located in other countries. However, it is connected to several problems, such as a high cost and long time of delivery, language barriers, different legal and tax conditionings, etc.Methods: The studies were conducted

4、on the basis of the authors' experience in the field of e-commerce. The issue of cross-border commerce was mainly analysed with the use of reports of the European Commission. The aim of the article is to propose a co

5、nception of an integrator of cross-border e-commerce, which will make it possible, among other things, to solve logistic problems.Results: The article presents an authorial conception of an integrator in cross-border e-c

6、ommerce. Its main task is to integrate the whole supply chain. Thanks to the economies of scale, obtained as a result of consolidation of parcels from many e-shops, the integrator is able to achieve lower delivery costs

7、in international transport, make returns of goods more effective and serve customers from different countries better.Conclusions: The conception of an integrator in cross-border commerce proposed in the article may incre

8、ase competitiveness of micro and small e-enterprises, especially in the international arena. Moreover, applying this conception may contribute to a rise in the attractiveness of cross-border commerce, which, as result of

9、 a greater sale level, would contribute to an increase in the total e-commerce.Key words: e-commerce, cross border e-commerce, integration of supply chain.E-COMMERCEE-commerce is a set of transactions made by computer ne

10、tworks. These transactions most frequently concern the purchase or sale of goods and services ordered electronically, but the payment for and delivery of the goods or services may be performed in any form (also outside

11、the network) [Central Statistical Office of Poland 2013]. The most popular method of carrying out these transactions is through the Internet, hence the name electronic commerce.Initially, i.e. in the 1980s, e-commerce to

12、ok place with the help of Electronic Data Interchange (EDI). It was, however, a solution for the largest enterprises. Later, thanks to dynamic development of the Internet, e- commerce became available for almost everyone

13、.Although trade conducted via the Internet has had short history and, initially, its importance was marginal, it currently constitutes one of the most dynamic and significant areas of the economy of many countries, inclu

14、ding Poland. For the already existing enterprises it has created new possibilities to compete and expand on a larger scale, and for the newly-emerging ones - prospects for fast development. This is possible thanks to low

15、 barriers to entry, which encourage more and more companies to sell their products via the Internet [e-Commerce 2015].According to the European Commission, e- commerce is the main factor of economic growth back to the e-

16、 sellers. A customer who entered into a contract of purchase via the Internet is entitled to back out of the contract without giving the reason within 14 days, on the basis of the Act on consumer rights of 30 May 2014.Re

17、cently, shopping with the help of mobile devices has been developing dynamically. This is connected with greater and greater availability thereof, cheap access to the Internet, mobility of people (especially young ones)

18、and their constant lack of time. It affects the logistics of online shops to a large extent. Firstly, the goods are delivered to different places, and the buyer wants to be able to dynamically change the delivery destina

19、tion. Secondly, the customer - user of a mobile device - does not like to wait too long. The delivery should, therefore, be as fast as possible - preferably within the next working day or even the same day. To date, same

20、-day deliveries are dedicated and very expensive services, because they are connected with direct delivery from the sender to the receiver, omitting intermediate points [Kawa 2014a].In e-commerce, besides outsourcing del

21、iveries of goods, services of warehousing and order processing are commissioned to external companies more and more often. Three basic models of co-operation may be distinguished: dropshipping, fulfillment and one stop e

22、-commerce. Dropshipping is connected with sending the goods directly from the subject's (producer's, distributor's) external warehouse to the customer, omitting the seller's warehouse. This service consis

23、ts in storing products, taking orders and collecting them, issuing sales documents and sending parcels to Internet users. Fulfilment, in turn, is a service that consists in taking over all of the logistic processes, e.g.

24、, of an Internet shop, by an external operator. On behalf of the customer, operators receive deliveries at the warehouse, manage the stocks, do the stocktaking, process orders from customers, pack shipments, prepare sale

25、s documents (e.g. invoices, receipts) and shipping documents (e.g. a shipping list), deal with returned goods, co-operate with transport companies. Such a solution is very flexible, because a specialist fulfilment ope

26、rator is able to adjust to the customer's changing demand depending on their needs, e.g. by increasing or decreasing the warehouse surface or number of employees. One stop e-commerce, in turn, is fulfilment extended

27、to additional services. This idea assumes support in the field of logistics (just as fulfilment does) as well as in the area of customer service, marketing, IT solutions and finance and accounting by one company. For exa

28、mple, a call centre may be run in many languages on behalf of a customer, where enquiries, complaints, etc. are handled.Just a few years ago e-customers could choose from cheaper, but slower and less convenient, postal s

29、ervices or much more expensive, faster and direct courier deliveries. Prices of courier shipments were even 4-5 times higher than postal ones for individual customers and small enterprises, whose number is the greatest i

30、n e-commerce. In the case of a low-value purchase, there was no alternative for these two types of deliveries - courier services simply did not pay. A niche appeared, then, and independent subjects decided to fill it. Th

31、ese subjects were CEP intermediaries (called brokers), who represented courier companies in contact with senders of shipments. The model of co- operation is very simple. Namely, an intermediary enters into a very favoura

32、ble contract with a courier, declaring a large number of shipments. Then, they offer CEP services to natural persons and companies that cannot or do not want to sign contracts with carriers. What is usually necessary to

33、enter into such a contract is running a company and a declaration of the minimal number of parcels to be sent [Kawa 2015].CROSS-BORDER E-COMMERCE IN EUROPE AND IN THE WHOLE WORLDE-commerce, just like the Internet, is cha