[雙語翻譯]---vi設計外文翻譯--電子設計雜志中的視覺識別

1、中文 中文 4580 字， 字，2800 單詞， 單詞，14800 英文字符 英文字符出處： 出處：Özden Pekta? Turgut. Visual Identity of Electronic Design Magazines ☆[J]. Procedia - Social and Behavioral Sciences, 2016, 83(3):990-994.Visual Identity of Electroni

2、c Design MagazinesOzden Pekta§ TurgutAbstractThe changing concept of publication in the light of advanced computer technologies, has transformed into electronic publication where e-media tools are being actively use

3、d in the areas of processing, storing and distributing information. Fact to humankind^ needs of reaching information faster1. The Development of Electronic PublishingA person is in need to learn what is happening around

4、her/him, to announce what happened to her/him, and to transmit his/her ideas to others. She/he has facilitated from various methods for transmitting the information that she/he has. The ideas expressed through signs and

5、symbols at the beginning, have gained a new dimension with writing, reached to masses with the invention of the printing press and could be transmitted to future generations without losing their meaning. Henri Berr, in h

6、is introduction of Georges Weill’s Le Journal states “Script and press have played a crucial role in the search for the truth. Script created the talking matter and the press multiplied it endless times and made it etern

7、al. This way, thought overcame time.’’(inugur, 2002). The technologies that develop in time and the usage of personal computers in desktop publishing starting from the 1980s increased the importance of publishing design.

8、 Therefore, this enabled the production of designs with impressive visuals and communicating these designs to the readers. Gradually, publishing ceased to be paper-dependent and is offered to the reader in ways specific

9、to the electronic medium.Electronic publishing, which emerged as an alternative way to the increasing press and distribution expenses, is a highly preferred type of publishing by the authors and readers. The term e-publi

10、shing, defined as the information, which is constituted, stored, processed and updated in computer basis (Kist, 1989), was use to indicate the broadcasts made or aimed to be replicated through means like fax, radio, and

11、television, to be made ready to be pressed with computer and its complementary tools (printer, scanner, software, etc.). Today this term mostly refers to online or web based publishing. The number of publishing houses an

12、d e-publication, what can only be read on the electronic medium, increase every day, and this situation leads to the emergence of a new sector n publishing. E- publications, which could only be read through computers bef

13、ore, can now be read easily thanks to the portable tools like smart mobile phones, e-book readers and tablets while in motion, during holidays, in cars (loud reading system).Updating the publications in pressed form on t

14、he Internet medium, the usage of digital paper constituting motion pictures as it works basically vectorially and additionally as it supports Bitmap images. Numerous applications like animations, page flipping effect, th

15、eme songs that the reader can choose from, changing background images, interactive images, texts that follow the motion of the mouse can be applied to the design with special codes called actionscript. Finally, the finis

16、hed work can not only be viewed in almost every computer with SWF extension, but also with special saving options can be converted to document formats which can work by itself in the medium that it will be published.Flas

17、h e-magazines, many examples of which can be seen in the world of graphic design, are among the magazine types with the highest level of user interaction. The reader has the options to view the magazine full-screen or in

18、 one part of the screen on a chosen background. An image composed of repeating texture is placed in the background, in the middle of the screen in order to enhance the comprehensibility of the magazine. Therefore, the ma

19、gazine is detached from the desktop image of the computer and the reader is enabled to focus easily to the magazine. This background image constituted by a texture, drawing or a photograph can be offered to the reader

20、9;s choice with more than one option. Mostly a thematic medium is also created by the usage of sound that supports the background image. For instance, in Encore Magazine, when “on the beach” theme is chosen among the 4 b

21、ackground options, the background of the magazine is covered with a sand image and the sounds of sea gulls, waves and the voices of children running at the seaside are placed at the background.Sound, which is an importan

22、t part of making sense of our environment, is very crucial in expressing the reality of the image in an electronic medium. Sound is a psychologically complementary element of the image size. The viewer generally tends to

23、 perceive sound and the image on the screen as a whole (KIIIQ, 2003). Sound effects and music that diversified, thanks to the developing technologies, made the e-magazines livelier and enhance the readers5 attention to t

24、he magazine. The key sounds used at the buttons in the pages, complement the meaning of the image and perpetuate the feeling of interaction for the readers. The background music found in many Flash magazines creates an e

25、motional virtual world and makes contributions to the time the reader enjoys. The elements of image and sound are in leading and complementary places varying from time to time. Between these two elements which are in fac

26、t perceived separately, there is an absolute unity in design.”(Zettle，1973).In the applications in which various elements like sound, image, animating, and video are used simultaneously, “interaction” is crucial. The 2 m

27、ost important differences of electronic publishing from the printed publishing are its “multimedia” and “interaction” features. Especially in electronic magazines，the passive reader of the traditional means, are enabled

28、to take the authority and gain power. The reader, different from the printed magazines, has the control of the movements in pages and the features. In the interaction realized through the reader5 s mouse clicks and keybo

29、ard approvals, she/he can open or close the magazine whenever she/he wants, turn the pages, stop the videos and sounds and restart them. The most commonly used interaction method in the electronic magazines, is the appli

30、cation of holding the page from the corners, lifting it them and flipping it just like a page of a real magazine. This striking method is used in the great majority of the Flash magazines. This application, which is thou

31、ght for psychologically making the reader have the feeling of reviewing a printed publication virtually, is one of the methods of navigating through the pages. Apart from this, navigation is made in the shape of page ico