體育企業(yè)社會責任與“中國夢”的實現(xiàn)路徑研究

1、學位論文原創(chuàng)性聲明 學位論文原創(chuàng)性聲明本人鄭重聲明：所提交的學位論文是本人在曲阜師范大學攻讀碩士專業(yè)學位期間，在導師指導下進行的研究工作和取得的研究成果。除文中已經注明引用的內容外，本論文不包含其他個人（或集體）已經發(fā)表或撰寫過的研究成果。其他個人和集體對本研究所做的貢獻均已在論文中作了聲明并表示了謝意。作者簽名：日 期：學位論文使用授權聲明 學位論文使用授權聲明研究生在校攻讀學位期間論文工作的知識產權單位屬曲阜師范大學。學校有權保存本

2、學位論文的電子和紙質文檔，可以借閱或上網公布本學位論文的部分或全部內容，可以采用影印、復印等手段保存、匯編本學位論文。學校可以向國家有關機關或機構送交論文的電子和紙質文檔，允許論文被查閱和借閱。（保密論文在解密后遵守此規(guī)定）保密論文注釋：本學位論文屬于保密論文，保密期限為 年。導師簽名： 作者簽名：日 期： 日 期：AbstractIIAbstractThe basic connotation of the Chinese dream

3、is realized by the prosperity of the country, therevitalization of the nation and the happiness of the people.. Xi Jinping, general secretary ofsports power dream is connected with each of us dream, but also with the Chi

4、nese dreaminseparable. Sports in its own development and Realization of the “Chinese dream“ process hasits unique position and role. In the course of building the well-off society and the peoplepursuing the happy life, t

5、he sports in the domestic and foreign affairs are becoming more andmore prominent.. Physical activity and physical health, but also cultivate a sound personality;mass sports to benefit the livelihood of the people, and p

6、romote social harmony; Super League,the CBA to enrich the spiritual and cultural life, also sports industry with green GDP, thedevelopment of enterprise sports pulling the economic prosperity. So the prosperity of sports

7、 cannot only meet the growing material and spiritual and cultural needs of the people, but alsoenhance the national self-confidence and pride.The “Chinese dream“ of the theoretical system of socialism with Chinese charac

8、teristics is agreat rich, scholars on the concept of “Chinese dream“ definition, connotation and thepropaganda level has been studied more thoroughly and in specific areas of exploration has, inrecent years have some sch

9、olars in the sports spirit of the Chinese dream connotation expanded,but the relationship between sports enterprises social responsibility with the “Chinese dream“ isstill blank. The reference to a lot of literature and

10、empirical studies based on, through theliterature data method, questionnaire survey, expert interviews, logical analysis and other, basedon the theory of corporate social responsibility research framework, and then exten

11、ded to thefield of sports social responsibility, and the connotation of sports “China dream“ were specificinterpretation, and summarizes the practice and measures of sports enterprise socialresponsibility.In the field of

12、 sports, sports “Chinese dream“ has the connotation of the specificperformance, “dream of a powerful sports“, “dream of a rich sports”, “dream of a beneficialsports” , “dream of a harmonious sports”.Through discussion, t

13、he author believes that sports corporate social responsibility practiceshould adhere to strategic corporate social responsibility, make sports enterprises will take thesocial responsibility and enterprise core competitiv