地方媒體手機新聞客戶端差異化經(jīng)營研究——以廣西日報客戶端為例

1、 學校代碼：10270 分類號： 學號：142200135 碩 士 學 位 論 文 地方媒體手機新聞客戶端差異化經(jīng)營研究 地方媒體手機新聞客戶端差異化經(jīng)營研究 —— ——以《廣西日報》客戶端為例 以《廣西日報》客戶端為例 學 院 ： 人 文 與 傳 播 學 院 專 業(yè) ： 新 聞 學 研 究 方 向 ： 廣 播 電 視 新 聞

2、發(fā) 展 研 究 研究生姓名 ： 謝 梁 暉 指 導 教 師 ： 李 名 亮 完 成 日 期 : 2 0 1 7 . 3 Abstract Shanghai Normal University Master of Philosophy II Abstrac

3、t Abstract The mobile internet is changing the habits of people’s lives, reading preference, and thinking mode. It permeated every corner of social life. Just like McLuhan said: “Communication means of an era is not that

4、 important, what really matters is those great changes that it brought to the social life.” The vigorous development of mobile Internet has caught fragmentation reading trend. It makes a large number of media feel the ch

5、allenge that they have never met. It also highlights the communication advantage of news app. News apps develop rapidly under such background. Since 2014, local media news apps began to develop rapidly across the whole c

6、ountry. In the competition with the famous websites news apps and polymerized news apps, many local media news apps exposed some problems, such as the contents are always the same, the influence is limited, the number of

7、 users is small, and so on. This paper is aimed at finding out the way of local media news apps’ diverse development mode. This paper is based on the case of Guangxi Daily news app, guided by internet thinking, including

8、 product thinking, users thinking and platform thinking. Also, this paper divided the content of news apps into three parts: the core product, the form of product and the extended product. This paper researches the three

9、 parts and put forward some feasible suggestions. In this paper, the core product mainly solves the problem of “what news do users read”. In this part, the author analyzes the content concept of Guangxi Daily news app

10、, and also analyzes the characteristics in content choice and content restore, guided by the multiple product thinking, this paper suggests local media news apps should expand the source of news, try to report some commu

11、nity news and find out the value of information in the news. The form of product mainly solves the problem of “how users read news”, this paper analyzes Guangxi Daily news app’s characteristics in content arrangement, co

12、ntent showing, content distribution and app’s functional design, and suggests the local media news apps should offer users personalized reading experience and customized service. The extended product mainly solve the pro

13、blem of “what service should news apps offer to users”, this paper is guided by internet thinking, suggests local media news apps should play a role in social services, local social contact and try to be a bridge between