“劉家竹園富硒雞蛋”營(yíng)銷策劃方案

1、營(yíng)銷策劃案營(yíng)銷策劃案題目：題目：“劉家竹園富硒雞蛋”營(yíng)銷策劃方案參賽隊(duì)員姓名：參賽隊(duì)員姓名：參賽院校：校：指導(dǎo)教師：師：聯(lián)系方式：聯(lián)系方式：企業(yè)名稱：稱：聯(lián)系人姓名：聯(lián)系人姓名：聯(lián)系方式：聯(lián)系方式：作品完成時(shí)間：作品完成時(shí)間：目錄目錄一、“劉家竹園富硒雞蛋”營(yíng)銷策劃背景介紹................................................................1（一）劉家竹園生態(tài)農(nóng)業(yè)有限公司簡(jiǎn)介.

2、................................................................1（二）策劃方案背景介紹.........................................................................................2二、“劉家竹園富硒雞蛋”營(yíng)銷策劃分析....................................

3、....................................3（一）企業(yè)的目標(biāo)和任務(wù).........................................................................................3（二）市場(chǎng)現(xiàn)狀及競(jìng)爭(zhēng)分析......................................................................

4、...............3（三）“劉家竹園富硒雞蛋”SWOT分析...............................................................4三、“劉家竹園富硒雞蛋”營(yíng)銷策劃方案........................................................................4（一）目標(biāo)市場(chǎng)分析.....................

5、............................................................................5（二）產(chǎn)品策劃.........................................................................................................6（三）價(jià)格策劃.......................

6、..................................................................................6（四）渠道策劃.........................................................................................................8（五）上市推廣策劃...............

7、..................................................................................9四、“劉家竹園富硒雞蛋”策劃方案預(yù)算及評(píng)估..........................................................14（一）預(yù)算...................................................

8、............................................................14（二）產(chǎn)品上市評(píng)價(jià)標(biāo)準(zhǔn)及流程...........................................................................14附錄.................................................................