果蔬配送創(chuàng)業(yè)計(jì)劃書

1、長(zhǎng)春鮮益達(dá)果蔬配送公司長(zhǎng)春鮮益達(dá)果蔬配送公司創(chuàng)業(yè)計(jì)劃書業(yè)計(jì)劃書姓名學(xué)院工商管理學(xué)院專業(yè)物流管理指導(dǎo)教師指導(dǎo)教師2013年09月27日2第四章市場(chǎng)分析和競(jìng)爭(zhēng)分析..................................................11一、項(xiàng)目的現(xiàn)有市場(chǎng)容量與潛力...............................................11（一）現(xiàn)有市場(chǎng)容量.................

2、........................................11（二）項(xiàng)目潛力.............................................................11二、企業(yè)的市場(chǎng)定位、市場(chǎng)戰(zhàn)略及各階段的目標(biāo).................................12（一）企業(yè)的市場(chǎng)定位..........................................

3、.............12（二）企業(yè)的市場(chǎng)戰(zhàn)略.......................................................12（三）各階段的目標(biāo).........................................................13三、服務(wù)的營(yíng)銷策略.........................................................14（一

4、）產(chǎn)品策略.............................................................14（二）促銷策略.............................................................14（三）價(jià)格策略.............................................................14（四）品牌策略.....

5、........................................................15四、市場(chǎng)分析...............................................................15（一）傳統(tǒng)物流配送模式.....................................................15（二）現(xiàn)代物流配送模式..............

6、.......................................16（三）農(nóng)貿(mào)市場(chǎng)和批發(fā)市場(chǎng)...................................................17（四）超市行業(yè)內(nèi)的競(jìng)爭(zhēng).....................................................17五、市場(chǎng)風(fēng)險(xiǎn)分析........................................

7、...................18（一）合作博弈風(fēng)險(xiǎn).........................................................18（二）合作方式的風(fēng)險(xiǎn).......................................................18（三）信息不對(duì)稱帶來(lái)的風(fēng)險(xiǎn).................................................18

8、（四）合同風(fēng)險(xiǎn).............................................................19（五）在財(cái)務(wù)制度上.........................................................19第五章財(cái)務(wù)分析............................................................19一、項(xiàng)目投資預(yù)算.....

9、......................................................19二、公司資金來(lái)源...........................................................19三、成本、費(fèi)用預(yù)算.........................................................20四、收入預(yù)測(cè)以及四年期預(yù)測(cè)利潤(rùn)表...........

10、................................22（一）配送收入表...........................................................22（二）收入表...............................................................22（三）四年內(nèi)預(yù)測(cè)利潤(rùn)表...................................

11、..................22五、現(xiàn)金流量表.............................................................22六、投資評(píng)價(jià)指標(biāo)...........................................................24（一）投資回收期.....................................................