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1、湖南商學(xué)院北津?qū)W院學(xué)年論文第1頁(yè)共13頁(yè)TheSocialPragmaticFailuresinCrossculturalCommunication1IntroductionRecentlythereisawaveofglobalizationduetofactsincludingmassaccesstointerglobalizationofindustryexpansionofeducationalexchangessoon.New

2、technologiesgrowthofthewld’spopulationshiftintheglobaleconomicareahaveallcontributedtotheincreaseincrossculturalcommunication.Therefecrossculturalcommunicationhasbecomeindispensabletoday.Languageusedbyhumanbeingsisthemos

3、tbasictoolfcommunicationwhichplaysacrucialroleintheprocessofhumanhisticaldevelopment.Weusewdstopersuadetoexchangeideastoexpressviewstoseekinfmationtoexpressfeelings.Wemadeculturalchoiceswhenweareusinghumanlanguagetocommu

4、nicatewithotherpeople.Cultureshapesourideasplaysacrucialroleoninfluencingourwayofusinglanguage.Atthesametimelanguagecanalsobeconsideredasawindowtotheculture.Theyarecloselyconnectedwitheachothercanneverbeseparated.Therefe

5、weshouldnotonlylearnlinguisticskillswellbutalsoknowmuchknowledgeaboutfeignculturesifwewanttoconquerafeignlanguagebecomeaneffectivecommunicat.Butthefactisthatmanypeopledidn’tpaymuchattentiontotheculturalbackgroundsusedwds

6、tocommunicatewithothersinaninappropriatewayinappropriateoccasion.Inthiswaythesocialpragmaticfailuresoftenoccurduringthecrossculturalcommunication.Becauseofthefierceconflictsbetweenthepopularityofcrossculturalcommunicatio

7、nthefrequentlyhappeningcommunicationbarriersthe湖南商學(xué)院北津?qū)W院學(xué)年論文第3頁(yè)共13頁(yè)areplannedlaidouthowtransptationsystemsfunctionareganizedaswellashoweconomicgovernmentsystemsareputtogetherfunction.”（EdwardT.Hall40）2.2DefinitionofCross

8、culturalCommunicationAsisknowntoallthecrossculturalcommunicationhasbecomeincreasinglyimptantfhumans.Theneedfcrossculturalcommunicationisasoldashumankind.We’vediscussedthedefinitionofculture.Nowitisnecessarytoknowsomethin

9、gabouttheconceptsofcrossculturalcommunicationwhichisthefiststeptohaveadeeperunderstingofsocialpragmaticfailures.Thecrossculturalcommunication(alsofrequentlyreferredtoasinterculturalcommunicationwhichisalsousedinadifferen

10、tsensethough)isafieldofstudythatlooksathowpeoplefromdifferentculturalbackgroundscommunicateinsimilardifferentwaysamongthemselveshowtheyendeavtocommunicateacrosscultures.2.3RelationshipBetweenLanguageCultureLanguagecultur

11、earecloselyconnectedwitheachotheritisimpossibletoseparateoutuseoflanguagefromourculture.Asisknowntoalllanguagehasbeenactingasaveryimptantroleintheprocessofhumanhisticaldevelopment.JustastheAmericanpoetRalphWaldoEmerson’s

12、simplesentence“l(fā)anguageisthearchivesofhisty”.Hisdeclarationmakesusrealizethatoneofthemajacteristicsidentifyingusashumansisourabilitytouselanguagetomakesoundsmarksserveassubstitutesfthingsfeelings.Inthepastpeopleusuallyre

13、gardedlanguageassimplyaneutralmediumwhichdidnotinfluencethewaypeopleexperiencedthewld.Itwasmerelyavehiclebywhichideaswerepresentedratherthanashaperofverysubstanceofthoseideas.Thisviewhadbeendeniedbylaterlinguists.Thenewp

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